Brandfolder: Managing Digital Assets Just Got Simpler

Today, organizations are generating diverse corporate videos and podcasts, YouTube clips, e-Learning modules, brand identity graphics, and training materials which are sensitive and that require efficient handling and secure storage. As a result, Digital Asset Management (DAM) solutions are being extensively adopted by firms in order to streamline and optimize their organizational content. Moreover, DAM solutions enhance organizational productivity and reduce costs involved in the management and storage of a firm’s digital assets. Brandfolder is a simple but powerful cloud based DAM solution which enables organizations to easily store, share and exhibit their most important digital brand assets. “Brandfolder organizes and shares everything that goes into making a brand online bios, logos,; which are stored in a visual and beautiful platform,” says Steve Baker, CEO, Brandfolder.

Brandfolder consolidates all the digital assets of a firm, that include logos, images, documents, press, people, fonts, colors, videos and text files, into a centralized visual dashboard. The platform groups different files of the same category such as jpg, png, thus making it easy to find and manage assets which were previously scattered. It offers different user access levels such as Admin, Collaborator, and Guest, and provides admins with the capabilities to classify customer ‘Brandfolders’ as public or private, thereby granting access to specific users. Furthermore, Brandfolder offers companies a single link where they can share their brand assets with the press, partners, and other stakeholders.

Brandfolder address the need of fulfilling asset requests via a single link share.

Through its “One Link”, solution, the firm provides customers with a custom URL which can either be embedded directly into the organization’s website or on the Brandfolder website. The solution lets customers update their assets like logos, team photos, and product shots on the website in a snap. This enables organizations to reply to asset requests quickly with the corresponding link, thereby, reducing the time frame which previously required hours or days to mere minutes. Moreover, it provides marketing teams, agencies, event coordinators, and other partners with access permissions to quickly convert vector files into raster files and also helps modify images according to their preference. Apart from managing and sharing brand assets, Brandfolder offers customers the competence to track and monitor the security of their assets.

It is important for organizations to keep track on folks who use their digital assets in order to ensure that they are not being misused. Brandfolder facilitates Google analytics integration and offers event feed which gives customers round the clock ability to track and monitor their brand assets. Additionally, the platform offers its customers with a Stealth Mode, which protects and hides the Brandfolder from search engines. It also notifies partners and other stakeholders of any asset updates posted by the customer in the Brandfolder.

Brandfolder has attracted many famous customers such as the Seattle Seahawks, MapQuest, Group On, and the LA Galaxy. Major League Soccer team LA Galaxy, founded in 1996, chose Brandfolder to handle their assets when they were rebranded under Herbalife, their main sponsor. Brandfolder helped them in managing all their digital assets such as logos, kit images, rosters, and other documents consistently and accurately across their various distribution channels and partners. This enabled LA Galaxy to successfully accomplish their rebranding process without hassle.

"Our big trademark is simplicity, so keeping it that way is important. When we look at our long-term vision, we want to be the go-to system for brands - we call it a 'source of truth,” explains Baker. Brandfolder’s goal is professional and simple-give brands an intuitive online database-where they can manage all their assets, from logos, images to trademarked colors and press kits. Brandfolder is a perfect tool which makes Data Asset Management much easier than it has been.