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As such, many video service providers resorted to IP-based Video Production which did away with those hindrances, using Network Device Interfaces (NDIs) networks. The solution is able to integrate with any piece of video production software and provide high-quality video content worldwide without requiring hardware accessories like HDMI or SDI cable to deliver them worldwide.
At the forefront of this revolution is BirdDog, a Broadcast Equipment provider that utilizes an NDI-based network to give viewers and content makers worldwide, access to ultra high-quality videos.
Hardware like cameras and converters that the company provides become entry and exit points to the NDI world over which the clients can send any content they wish. Founded as a pioneering IP-based video production company, BirdDog developed an NDI based solution to get audio and video across any corporate network. As Dan Miall, Co-Founder and CEO of BirdDog, says, “Taking what we have available in the industry at the moment with NDI, using that to its absolute fullest, and then adding additional technology layers on top of that to create workflows for people, is really what BirdDog is all about.”
Additionally, the organization uses its cloud platform, Cloud Connect, to make the locally distributed videos in the corporate network easily accessible from any corner of the world.
Our plan is to make video productions engaging and fun for the people producing them, and ultimately have the highest quality production delivered at the end of the day
In addition to delivering the highest quality of audio and video on time anywhere globally, BirdDog also ensures that no one can steal those pixels while they are en route, by exchanging data via end-to-end encryption. To ensure that the client is comfortable with the level of security, the company allows them to control the entire data path of their pixels., and can prescribe exactly which server the data will go through. BirdDog designed all of its products to work as standalone devices and as part of a complete workflow. From camera to convertor to Cloud Connect, everything works together to provide a more significant sum of its parts.
BirdDog is not just taking existing technologies and putting them into a box it is also developing and pushing the envelope of what that technology can do. The example mentioned above of using NDI overlay and Cloud Connect to operate a robotic camera from any part of the world is proof. Summarizing this, Dan states the company’s mission as, “Our plan is to make video productions engaging and fun for the people producing them, and ultimately have the highest quality production delivered at the end of the day.” Using BirdDog’s NDI-based technology, many organizations have provided engaging, high-quality video content to their users worldwide. One such organization is the NBA. With a considerable following, the NBA had faced a problem while airing the season's last games in the NBA Bubble in Orlando. Although they had no difficulty conducting matches and maintaining scores, the challenge was making the whole process engaging to fans and maintaining that engagement. In the end, the games were streamed to the audience by a combination of Zoom, the NBA, and BirdDog. In addition, the organization produced hours of materials shared across several media outlets where fans could talk directly to each other as if they were present in the court. On the experience, Dan stated, “Bringing together the convenience of something like Zoom, the quality of the camera of BirdDog and the engagement of something the NBA demands, turned into something extraordinary.” As a result, BirdDog now has an ongoing engagement with NBA where each team has cameras and can communicate with their fans using the Zoom platform.
The company’s products are available in over 100 countries around the world. It has staff in North America, Latin America, and Europe. BirdDog is planning significant expansions in North America and recruiting more support officers, domain experts, and sales engineers for its offices distributed across the globe. The company is also thinking of creating a presence in India and tapping into the country's immense potential in video production and broadcasting.
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