Brightcove : Connect With Your Audiences Like Never Before

Anyone who believes streaming is a short-lived fad hasn't been watching broader entertainment trends. The astonishing growth associated with streaming cannot be underestimated. Although the COVID-19 pandemic has disrupted life as we know it, it has probably had an irreversible impact on modern entertainment. Legacy entertainment giants, such as The Walt Disney Company, WarnerMedia, and Comcast, have been forced by the pandemic to embrace digital entertainment. Just as MySpace and VHS vanished with time, old-fashioned entertainment options like cinema and theater will soon be replaced by streaming services. Sooner than later, the DVD player will belong in the Smithsonian Museum than your home theater.

When it comes to video streaming services, consumers seem to believe that too much is never enough. It's no secret that OTT services have been moving in an opposed direction to traditional media. As print newspapers and broadcast networks experience steep declines, streaming services such as Netflix, Hulu, Amazon Prime Video, and others enjoy exponential growth. Given the data and thriving streaming platforms available, there are many opportunities for brands and agencies to capitalize on these trends. Advertiser-friendly platforms allow brands to leverage their services to capture a truly engaged audience. In addition, these platforms also act as a second or third home for intellectual property created by brands.

Streaming is the new wave of innovation that others would be wise to learn from. As video becomes the link between a brand and its audience, their viewing experience directly reflects the brand itself. Since 2004, Brightcove (NASDAQ: BCOV) has been serving companies to create an experience unique to each brand. With its reliable, scalable, and secure platform, Brightcove helps customers worldwide harness the incredible power of video.

Offering Superior New Media and OTT Technologies

In June 2021, Brightcove announced a technology partnership with ByteArk, a leading content delivery network (CDN) service provider in Thailand, to support customers looking to use video to connect with viewers all over the world. The two companies will work together to empower different media organizations, content owners using OTT platforms, and enterprises to create a flawless viewer experience that engages and reaches viewers across any device while gaining crucial data that informs crucial business decisions. As video becomes the driving force for consumer experience and satisfaction in Southeast Asia, the technology partnership will enable Brightcove and ByteArk to leverage each other's technology and resources to provide better service delivery for their growing base of video customers.

"Video is at the forefront of new shopping, learning, and entertainment behaviors, and our partnership with ByteArk will provide personalized and best-of-breed video and CDN solutions for every customer, no matter where they are in their video adoption journey," said Lynn D. Tinney, Vice President, Global Partners, Brightcove.

The reliability, scalability, and security of Brightcove's video technologies, complemented with ByteArk's high-performance computing and mass-enabled web systems, as well as their extensive network and broad reach, will enable customers to seamlessly deliver high-quality live streaming and video-on-demand (VOD) to Thai audiences across the country. "There is so much unrealized potential for online video in Thailand and Southeast Asia, and this technology partnership further strengthens Brightcove's continued commitment to investing in the region," Tinney added.

Recognition from Industry Leaders

Earlier this year, the National Academy of Television Arts & Sciences awarded Brightcove with two Technology and Engineering Emmy® Awards for excellence in engineering innovation. The accolades solidify Brightcove's leadership within the industry, most notably as one of the only online video platforms to be recognized for its distinguished video services. "From day one, our mission has been to bring industry-leading technology and services to our customers across the globe to help them use video to achieve and exceed their business goals," said Jeff Ray, CEO of Brightcove.

Brightcove's Context Aware Encoding technology was recognized for excellence and engineering creativity in the Development of Perceptual Metrics for Video Encoding Optimization category. The technology enables customers to distribute videos encoded at high visual quality while minimizing network bandwidth and storage costs. Additionally, Brightcove's Zencoder and Video Cloud products were acknowledged in the Development of Massive Processing Optimized Compression Technologies category. The award distinguishes Brightcove's innovations in the design of mass-scale video transcoding workflows and showcases its capability to securely manage large amounts of video content at scale while saving customers time and money.

Uplifting Performing Arts with Integrated Solutions

In March this year, Brightcove announced a partnership with L2, a solution provider for arts and cultural organizations, to provide their viewers with an exceptional cart-free purchasing experience. Whether it's purchasing a 48-hour rental or a free trial, a monthly subscription, a PPV live stream, or a multi-show digital season pass, this partnership will make transactions swift and easy. As in-person concert halls took a hit, performing arts organizations offered video options for viewers over the past year. Using video, these organizations have seen record attendance and reached broader audiences. They have also created new, engaging content for viewers with behind-the-scenes footage, Q&A sessions with performers, and more.



The partnership between Brightcove and L2 provides an all-in-one video solution for organizations and works with additional features and functions from Prospect2/ ActiveCampaign, Twilio, and QR Code. Prospect2/ActiveCampaign enables arts and entertainment organizations to create a cohesive customer experience, including pre-event reminders, in-video automation triggers, and post-event follow-ups. Twilio enables viewers to access content through Text2donate and Text2Stream options. QR Codes allow patrons to Scan2Donate and Scan2Stream.

With its practical and robust platform, Brightcove serves some of the world's leading companies, including BBC Worldwide, Adobe, Johnson & Johnson, Ford, and MasterClass. Developing technologies once thought impossible, providing customer support without parallel or excuses, and leveraging the expertise and resources of global infrastructure, Brightcove helps customers discover and experience the incredible power of video, empowering them to reach their audiences in innovative ways.