CELUM: Rendering a Centralized System to Manage Digital Content

Digitalization plays a prominent role in the current enterprise landscape. Every field is experimenting with it to do away with the hype and weigh the facts. In spite of all the research in digitalization, the media and entertainment sector lacks a proper structure that can be observed in domains like inventory management systems. It is rather a collation of images, graphics, presentations, videos, compound documents, and other forms of media. The CIOs are engulfed in the data files and find it difficult to understand one-off applications and manage them. The level of disarray is high—from cloud-based file sharing sites and hard drives, to a maze of servers, hierarchical file folders, and complicated email systems. The users are therefore compelled to learn multiple applications, and creative teams constantly hunt for new applications or sites to solve the vexatious workflows or issues related to media management. The media and marketing workflows, alongside the management of merchandising and product content, as well as digital assets require unique solutions which the company, CELUM, proffers. CELUM is a locus of convergence of technology and user-centered soft-ware. In the ever expanding digital world, it is a herculean task to man¬age the multimedia data generated every day. “CELUM is the logistics center for all marketing and product content related information, flowing to any endpoint system and collecting usage information,” affirms Michael Kräftner, CEO, CELUM. The firm’s Digital Asset Management (DAM) solution provides a facile centralized system to manage, find, share, and control the immense series of digital content.

CELUM does not abide by the term “product” as they offer solutions that cater to the needs of customers.

They focus on DAM and customer engagement, which is the embellishment of product information, by delivering engaging content to drive conversation rates. The management of social media content is a priority for CELUM. The program manages and “remote” controls social media bound content with channels like YouTube. A single, user friendly cockpit validates automatic time controlled publishing of videos and offline content. Vital Metrics accumulated numerous views, likes, and comments to be integrated into reports, delivering business critical insights into product and brand perception.

CELUM provides adjusted business systems to unravel the difficulties regarding enterprise media management by streamlining work process, administration, and altering administration groups of managers and content area specialists. Media centric platforms like CELUM, examine all the processes of media management due to its flexibility, scalability, and secure method of managing the “Media Supply Chain.” In the absence of a central media management platform, the organizations may find themselves bearing a hidden cost for hiring staff to seek media files in various locations, answer questions on status approval, movement of files and other manuals which are time consuming. CELUM comes to the rescue by emphasizing on building user friendly solutions for clients. A powerful set of Application Programming Interface (API) and Software Development Kit (SDK) capabilities allow direct integration in web content management, social relationship management, marketing automation, marketing resource management, and any other vital program in the greater marketing technology ecosystem.

Moving forward, CELUM will continue to focus on user experience and inculcate foundations for various business sectors by leveraging asset management principles and technology. “CELUM is the central, intelligent hub for all marketing content,” deduces Kraftner.