Aug - Sep, 2020Media & Entertainment6Managing EditorPamela MorganEditorial StaffSalesDerek James Frank CollinsJem ElizabethShirley FaithVisualizerStephen ThomasJames Christiejames@mediaentertainmenttechoutlook.com510 480 3055Online media consumption has increased tremendously over the past few years, and with it over the top (OTT), viewing has grown to become a mainstream media behavior. OTT is no longer the disruptor to the video industry; where once it was the unpredictable outsider, today, it is fully embedded in the consumers' psyche as a viable way to watch content. With the continued global growth of internet users, improvements in speed, and the addition of technologies like adaptive bitrate streaming, conditions for the advancement of OTT video streaming service providers like Netflix and Hulu have never been better. OTTs now offer better content recommendations using improved customer data analysis. Going forward, things will only improve.For example, cutting-edge technologies such as AI and machine learning will continue to enable OTT players to gather, analyze, and generate insights from vast volumes of digital data pertaining to user viewing patterns. It will help players streamline how they curate and recommend content to their users while also allowing them to create original content that is in sync with the viewing preferences of different audience demographics. Alongside, top players in the OTT domain will leverage seamless interconnectivity to enable viewers to watch their choice of content on bigger screens, such as 4k and 8k, and smart TVs. Furthermore, innovative technologies such as virtual reality and augmented reality will open up more avenues for content creation and consumption, making OTT entertainment more immersive, experiential, and engaging.OTT will also move beyond entertainment to education and other sectors. The combination of mobile internet and smartphones has already contributed significantly towards democratizing education all over the world. With any and every bit of information just a finger-tap away, learning is now not just confined to classrooms alone. OTT services will help boost this revolution by further expanding the dimensions of a classroom. In this edition of Media and Entertainment Tech Outlook, we bring you the story of some of the most prominent OTT companies that deliver the best outcomes for their clients via their innovative solutions. This edition also offers a combination of thought leadership from subject matter experts with real-life stories on fostering robust partnerships and exclusive insights from CIOs and CXOs. We hope this edition will provide you with the right assistance in choosing the OTT solution provider that best fits your requirements.Let us know your thoughts!EditorialAn Unparalleled Revolution in the Entertainment Ecosystem and BeyondPamela MorganManaging Editoreditor@mediaentertainmenttechoutlook.comVineet NairContact Us:T:510 230 0396, F:510-894-8405Email:sales@mediaentertainmenttechoutlook.comeditor@mediaentertainmenttechoutlook.commarketing@mediaentertainmenttechoutlook.com August - September, 2020 Vol 02 - Issue 03 Published by ValleyMedia, Inc. To subscribe to Media & Entertainment Tech OutlookVisit www.mediaentertainmenttechoutlook.com MEDI & ENTERTAINMENTTech OutlookCopyright © 2020 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staff
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