2015DecemberMEDI & ENTERTAINMENTTech Outlook6Copyright © 2015 Valley Media Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.DECEMBER - 2015Mailing AddressValley Media Inc.44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510 230 0396, F:510-894-8405 December - 2015, Vol 01- Issue 12 Published by Valley Media Inc. To subscribe to Media & Entertainment Tech OutlookVisit www.mediaentertainmenttechoutlook.com Managing EditorPamela MorganEditorial StaffSalesDerek JamesSandeepa MajumdarFrank CollinsRyan FernandesVisualizerStephen ThomasMedia & Entertainment Tech OutlookJames Christiejames@mediaentertainmenttechoutlook.com510 480 3055EditorialPamela MorganManaging Editoreditor@mediaentertainmenttechoutlook.comMuch time, many changes--video management, creative tool integration, asset analytics, web content management integration, brand portals, asset and metadata archiving, lifecycle and rights management--the world of Digital Asset Management has come a long way with Cloud and Mobile playing a big part in the paradigm shift. Expressions of the same are much visible in modern day enterprises that are able to collaborate, manage, allocate metadata, and track assets with pioneering solutions. The factors driving DAM market are the escalating need for compliance with regulatory standards, rising demand for collaborative digital workflows, and mounting concerns about data loss.Modern day DAM solutions can be deployed on-premises and on cloud, which helps companies improve their efficiency without expansion of IT resources. Yet, some companies still use enterprise content management solutions instead of DAM solutions due to lack of awareness about DAM solutions. High purchasing cost is the major restraint for the growth of DAM market due to which companies are disregarding the use of DAM solutions. Vendors in digital asset management market have been constantly innovating to cater to the issue. The expansion of DAM solutions on cloud has encouraged solution providers to provide cloud based product offerings to enhance their reach among diverse industry verticals.Features such as drag-and-drop functionality, and mobile accessibility come as a byproduct of this move. These are targeted towards companies of all sizes, and their digital asset needs. These solutions offer low-cost options and the rapid deployment of services.We at Media & Entertainment Tech Outlook bring to you an ensemble of DAM solution providers chosen by our panel of industry experts and the editorial team. The `20 Most Promising Digital Asset Management Solution Providers' is a list of the companies that hold in them the promise to steer the industry to the next level. Flip through the pages and do let us know your thoughts. DAM: On `Cloud' NineMEDI & ENTERTAINMENTTech OutlookMEDI & ENTERTAINMENTTech Outlook
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