Media & Entertainment19 December - JanuaryAnother example is Disney. They figured out their brand value quickly, but they lacked content. They did not have content to keep people engaged on the platform, so they collaborated with Hulu and ESPN+ to offer their audience a diverse content. Could you give us an example of one of the latest initiatives or projects you’ve worked on recently?Last year we launched a platform called Oneplus. The free version of this app offers multiple movies, series, documentaries, and highlights from CH Media’s television channel. We are constantly updating the library. For paid subscribers, we have two options: friends and family, and premium. With these subscriptions, people can have the additional benefits of completely going add-free, getting more top-class content, and gaining access to Swiss originals. We launched this platform in partnership with Quickline, one of the top telecom providers. Quickline gave us a boost in terms of market awareness. This was important because we saw that the target groups that we were reaching with this collaboration were different from the ones we would organically. Another partnership was with Sunrise, a leading telecom provider in Switzerland. Sunrise also has a partnership with UPC, a big telco player, giving us the number two position on the market. Collaboration with Sunrise gave us access to many TV and digital TV subscribers. We also got bundled into their premium packages, which was one of the best ways we could have managed to get high penetration in that market. We are still working very closely with Sunrise.What advice would you offer to other senior leaders and C-suite executives?Every company is different, and every environment is different. We are working in an industry that is fast-paced and competing with the likes of Netflix. One has to ensure if one can’t match the scale of a popular streaming brand, it needs to take advantage of its small and agile streaming platform in the best way possible. To do that, you need to know your customers very well. And secondly, always be ready to adapt to user expectations. Big players might set a benchmark for the rest to follow, but it doesn’t mean you cannot innovate further and do things differently. We are working in an industry that is fast-paced and competing with the likes of Netflix. One has to ensure if one can’t match the scale of a popular streaming brand, it needs to take advantage of its small and agile streaming platform the best way possible
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