July - Sept, 2021Media & Entertainment6Managing EditorPamela MorganEditorial StaffSalesDerek James Frank CollinsJem ElizabethShirley FaithVisualizerJohn GouthamJames Christiejames@mediaentertainmenttechoutlook.com510 480 3055Live streaming today is a buzzing technology, and nearly every industry has adopted it to thrive in their respective businesses. Fueled by the speedy increase in the number of mobile users, this technology is on the path to unimpeded advancement. From the e-commerce companies that are seen employing it to conduct live events, advertising their products and enhancing customer experiences to the educational institutions using it to provide streaming lessons for online classes, live streaming has established its presence in almost every domain. With such increasing significance, the fundamental technology of live streaming has also been enhanced and made more reliable and robust. In the landscape of social media, live streaming was initially launched as a mere non-interactive process. However, today, it is equipped to facilitate communication between audiences and live broadcasters. For instance, widely used social media platforms such as Facebook, Instagram, and Youtube have built two-way traffic in their live streaming offering, where people can interact with the broadcasters.Moreover, without confining it to merely video, live streaming has seeped into the music industry too. Platforms that stream music like Spotify, for example, have taken over the radio. As a result, most music streaming applications now have all the necessary strengths of the radio, except its weaknesses.This implies that live streaming has emerged as an essential tool for businesses to better connect with their target audiences. Having said that, it is undoubtedly on the verge of cementing itself as the most used technology in the 21st century.In this edition of Media and Entertainment Tech Outlook, we bring you the story of some of the most prominent organizations specializing in developing best-of-breed live streaming solutions and are significant drivers of key trends and strategies in the market. The magazine also offers a combination of thought leadership articles from subject matter experts and exclusive insights from CIOs and CXOs. We hope this edition will provide you with the right assistance in choosing the best live streaming solutions providers that perfectly suit your unique requirements.Let us know your thoughts!EditorialLive Streaming is Here to StayPamela MorganManaging Editoreditor@mediaentertainmenttechoutlook.comVineet NairEmail:sales@mediaentertainmenttechoutlook.comeditor@mediaentertainmenttechoutlook.commarketing@mediaentertainmenttechoutlook.com July - Sept, 2021 Vol 02 - Issue 02 Published by ValleyMedia, Inc. To subscribe to Media & Entertainment Tech OutlookVisit www.mediaentertainmenttechoutlook.com MEDI & ENTERTAINMENTTech OutlookCopyright © 2021 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staff
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