Oct - Dec, 2019Media & Entertainment8IN MY OPINIONhe Media and Entertainment industry continues to transform enabled by digitization, technology advancements, changes in consumer preferences and increased globalization. To stay relevant, media companies need to continue delivering on the future of entertainment—innovating to enable their clients to capture opportunities and overcome threats due to market changes.Digital creative and delivery services are especially affected by the growth of content types and formats, and by the increased localization of content. Companies like ours do not control the pace of change; we have to be ready to react when these changes occur, and to anticipate them so that we can identify and develop new services for when clients need them. For example, the recent exponential growth of localized content (content that is dubbed and subtitled for release in multiple geographies) has meant that to continue to service clients, companies like ours need to grow our capabilities and scale, and increase efficiencies to meet global demand. Business agility is key to enabling our organization to meet these ever changing needs. Forrester defines business agility as “the quality that allows an enterprise to embrace market and operational changes as a matter of routine.” In the case of our company, we have evolved over the last decade from a physical lab and distribution service to a digital, global platform to service clients’ content across the media supply chain. A significant amount of the change to digital was accomplished through acquisitions. The volume of acquisitions resulted Driving Business AgilityBy Cindy McKenzie, CIO, Deluxe Entertainment Services Group, Inc.T
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