Oct - Dec, 2020Media & Entertainment8erkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. As the Global CIO of Merkle, I lead a team that faces many challenges in delivering information technology services to the Merkle enterprise and to our clients. I have been in the technology industry for over 35 years in a variety of roles and industries, with the past eight years being at Merkle.I am often faced with non-technical challenges that are centered around the workforce, engagement with the business, and the velocity of business change and growth. The technical challenges are centered on the velocity of change within technologies and our approach to staying in front of these changes.Delivering the basic IT services in a highly reliable and secure way is the starting point. If you lose sight of delivering the basics (whether provided internally or by an external service provider), you will lose trust from the organization that you serve. Never take your eye off the ball.ChallengesBeing the CIO of a technology company like Merkle can be daunting as there are so many technologists within the organization. I have found that it is beneficial to identify those "friends of IT" that we can tap into to get input, bounce ideas off, and help champion the introduction of new services and technologies. One of the biggest technology challenges is staying current with advancements as well as the ability to scale. This is a never-ending battle and is a crucial focus. At Merkle, we strive to stay in the leading--not bleeding edge of the technology curve. We were an early adopter of the Hadoop Countering Challenges in the Changing ScenarioBy Tim Talbot, SVP & CIO, MerkleMTim TalbotIN MY OPINION
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