3 AI-Driven Prospects Enhancing Customer Experience

AI can assist the streamers in understanding the customers and offering them with extremely relevant content. 

FREMONT, CA: Artificial intelligence (AI) has transformed various industries across the verticals. The technology is also adding value to the video streaming business by offering actionable user insights and emerging trends in the trade. AI is also essential for the brands which want to offer customized and personalized content to their targeted audiences. According to a study, most brands are moving towards AI-driven solutions to address the complexity associated with the evolving needs of the customers. AI is a promising technology that can significantly enhance the customer experience in the video streaming sphere.   

AI can assist in replacing the production workspace behind the camera and enable the brands to focus more on fulfilling customer demands. Various aspects of streaming, including network and technical troubleshooting, viewer metrics, and ad serving, are getting streamlined with the incorporation of AI-driven systems. However, there are several other aspects of video streaming that can be potentially improved with AI assistance, thereby impacting the customer experience significantly. 

Personalized Content

AI enables the development of personalized content to achieve higher levels of customer engagement. Even the customer expectation is evolving as they are experiencing increased levels of customization than ever before. Ambitious brands are eyeing hyper-personalization in video marketing by gathering real-time customer data to offer a tailored experience to the customers.

Targeted-Ads for Enhanced Streaming Experience

According to a report, consumers are now spending almost one-third of the time watching online videos. Further, viewers are 64 percent more likely to make a purchase after getting influenced by a video. However, many customers might consider video ads to be an intrusion into their viewing experience. Thus, the brands must target their customers based on individual preferences and needs. 

Improving Customer Experience via Analytics

AI-driven analytics is enabling the streaming brands to test their video content and get a better understanding of their targeted customers. Further, analytics-driven results will offer the brands an opportunity to understand their customer preferences based on the results obtained via advanced analytics solutions.

Thus, AI can offer amazing prospects for the brands that are focusing on improving customer experience. As AI technology gains ground in the streaming landscape, customers will experience a new era of hyper-customized content.

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