3 Must-Have Features of Advanced DAM Solutions

The rethink regarding digital asset management is resulting in the emergence of new, indispensable features in DAM solutions.

FREMONT, CA: The digital revolution has thrown up a mountain of digital assets for the media and enterprise industry. Managing this data is central to the profitability in today’s age. The digital asset management (DAM) solutions that media firms used until a few years ago are now proving to be ineffective. It has become vital for media companies to initiate a rethink and include new capabilities in the DAM solutions. Only with alternative and improved features, DAM solutions will empower media and entertainment companies to manage data resources and attain efficiency in operations effectively. Some new features that can result in advanced DAM solutions are mentioned in the following list.

• Templates for Collaborative Workflows

The demand for collaborative workflows is increasing because businesses now want streamlined collaborations between creative services and other associated teams. Only when a DAM solution offers templates for smooth collaborations, media companies can expect improvisations in the workflow. The DAM solutions should also ensure that collaborative workflows don't result in increased complexities or lags.

• Visibility and Control over Repositories

A DAM solution's repository should be comprehensive enough to give a media company a complete view of all the digital assets. While it is one of the primary requirements out of any DAM solution, the increasing volume and channels of data have resulted in hurdles. Essentially, an advanced DAM solution should provide a single location for digital assets in its repository. The location should also include assets stored externally, enabling companies the complete view. Additionally, customizable controls over the repository are also deemed necessary.

• Smart Support for Video Content

Lately, video content has become the mainstay of the media and entertainment industry. With OTT gaining popularity, media companies are facing the challenge of managing video assets. Thus, it has become binding for DAM solutions to offer smart features for video asset management. Easy access and the options of authoring cross-channel video interactions are crucial.

Apart from the fundamental capabilities that every DAM solution is expected to have, the features mentioned above are becoming mandatory. With such advanced features, the media and entertainment industry will be well-placed to manage and deliver services better.

Also see: Top Enterprise Asset Management Consulting/Services Companies