3 Technologies Making Cinema Attendance Go High

The future of cinema is entwined with technological advancements that have potential to completely change viewing experience. 

FREMONT, CA: With the all-time high popularity of video on demand, enhanced home theater experience, cinema halls must provide an improved movie-going experience and gain a competitive edge. New technologies can enable this seamless, personalized viewing experience that moviegoers are expecting today. Here are a few technologies that the cinema industry can start with.

Cloud Computing

Having a cloud-based system helps cinema industry professionals to provide the audience with the best experience while being ready for the next technological advance. The cinema industry runs like well-oiled machinery with different sections working in isolation to give a single output. Cloud computing helps coordinate labor-intensive, technically complex tasks from content creations to film studios offering access and visibility across each stage. This means that booking tickets, scheduling movie shows, and even the simple act of watching a movie can be drastically changed. This will ultimately help in increasing cinema attendance.

Immersive Technology

The first-ever VR-only cinema screened in Amsterdam in 2016. Cinema viewers are given wearable devices to view films through. Currently, immersive technology is excellent for experiences. If VR does come to the mass-market cinema, it will change the viewing experience. In that sense, it would be an even bigger shake-up than 3D, color, or any cinema innovation.

Data Analytics

Data is a game-changer in every industry. Knowing the preferences in movies, seats, and concession snacks can go a long way in retaining moviegoers. Data can also help in engaging first-time movie watchers and turn them into recurring viewers. Viewer analytics can help in scheduling movies based on preferences and genres, offering more choices to the audience. Data, when leveraged intelligently, turns targeted campaigns into revenue.

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