5 Key Advancements Revamping M&E Marketing Strategy

The media and entertainment industry is leveraging the power of digital technology to enhance its marketing strategies. 

FREMONT, CA: Media and entertainment companies around the world are looking to renew their marketing efforts to keep up with advancements in technology, particularly mobile technology. Mobile marketing is increasing at an unimaginable rate, where average mobile device conversion rates are very high compared to the common desktop conversion rates. In today’s interconnected world, crafting marketing purposes for mobile users is important than ever for media and entertainment business. The following are key advancements in mobile marketing that marketers in the media and entertainment industry need to know for refurbishing their digital marketing strategy.

•​ 5G 

With 4G mobile network setting the platform for more robust video streaming, 5G will give about better-improved capabilities in the mobile world. Faster download speeds will expedite marketers to dive deeper into interactive advertisements providing richer experiences without network latency for mobile users. 5G’s potential to prepare data more swiftly is expected to fuel marketers’ capabilities around customized content and real-time ad targeting. 5G also signals notable opportunities for marketers to develop quality mobile content and better engage viewers.

• ​Social Media Platform

Social media platforms are operating overtime to create opportunities for marketers to turn customers’ obsession and time spent into resolutions. It is an era of social commerce, where conversion meets content. For marketers, it is the ultimate mode of advertising to draw attention and drive consumers to the online store. Marketers are putting their endeavors to make social commerce more of a convenient, one-click experience for consumers rather than directing them off-site to a lengthy checkout. Marketers will need to adjust to how people interact with social media, using goods cards, shoppable pins, chatbots, and other fresh features.

•​  AI-Powered Analytics

Mobile engagement stages are using AI-powered analytics to offer marketers with insights into consumer behaviors and preferences on a large scale. When used properly, AI can help media and entertainment brands deliver customized advertisements. Leading brands are already using AI and predictive analytics to enhance their product marketing. Using a technique called dynamic creative personalization, algorithms can produce ads that are most likely to involve positively with a customer. These mobile ads are customized according to the user’s previous interactions, location, and demographics. 

• ​Voice Assistants

Voice technology is among the most disruptive powers to hit the mobile marketing landscape. Voice shopping now is of billion-dollar value. Global media and entertainment brands have now started integrating voice technology into their marketing approaches to build a better connection with their customers. Voice assistants bring a customized experience for users by asking questions regarding their choices and recommending services that suit them the most. Brands that want to develop a voice search optimization tactics can provide answers to voice-driven consumer queries and reap advantages in the long-run.

• Referral Marketing

Marketing can encourage even the most hardened marketer up the wall. Branding, addressing the audience’s language, choosing relevant platforms for products, and figuring out marketing strategies equal some real objections faced by marketers. Referrals are one of the most powerful mobile marketing strategies. Referrals marketing can create a legitimate following of people who believe the brands. When influencers tell their fans and supporters about the greatness of a product, there is a greater chance that their audience will turn into buyers, because customers need the product and a committed influencer.

In today’s hyper-competitive business aspect, media and entertainment marketers must come up with effective marketing endeavors. Out of all marketing leadership, mobile marketing is declaring a new age in digital marketing. The industry is moving quickly, and the media and entertainment industry need to be qualified to leverage new mobile marketing discoveries to understand their customers better and cater to the dynamic needs.

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