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Media Entertainment Tech Outlook | Monday, October 10, 2022
Video production involves various delicate measures to ensure its potential outcome.
FREMONT, CA: With digital access to content surging as people’s priority, the media industry is likely undergoing a multi-dimensional change since the previous decade, especially with the advent of the pandemic. Thus, the lockdown and restrictions scenario resulted in an unprecedented rise in OTT platforms, which have emerged as people's favourite pass-time activities worldwide. Moreover, the media and entertainment have generally emerged as integral constituents of people’s daily lives in recent times.
For a successful outcome of varied media streams, big data remains crucial while rendering relevant insights into customer behaviour through analysis of consumer data that is available all across the platforms as a mediatory product. However, these media, in turn, construct various amounts of data where films, TV, advertisements, games, concerts, news, and music are emerging digital content often captured by the media industry. That is, nearly 1800+ movies are generally produced in Europe yearly, triggering the demand for increased petabyte storage and archival of movie content.
The process of filmmaking can be perpetuated owing to its continuous imprints until the final cut of the movie is achieved. For instance, the shooting ratio in filmmaking and television production is quite equal to the ratio between the total footage creation time for potential use in a project and that appears in its final cut. Moreover, the shooting ratio is highly surging with the relatively inexpensive nature of digital filmmaking in the current scenario that encompasses gigantic amounts of data.
Collaboration across multiple functions is crucial in video production, especially with filmmaking, to achieve a feasible outcome. Normally, unedited videos of large size and multimedia content are recorded using a high-end processing camera. Following the shooting procedure, the videos are shifted for a concise editing procedure and post-production for video editing in detail, ADR, visual effects, CGI, colour correction, sound effects, musical score, and various other minute details. Moreover, nearly 200 TB of pre-processed data are often captivated on-set or on-field using cameras. Following this, the pre-production data is shared over dedicated business networks with studios to ensure timely post-production. Therefore, media is ingested into storage infrastructure to facilitate post-processing at the studio and is likely to be repeated till the movie concludes.
Moreover, certain movies are transferred with only raw footage in the middle of the production to keep the producers and studio executives updated regarding the progress of the movie. That is, to ensure the production team of the video clips and their agreements, a daily footage transfer is often pivotal. Moreover, distributing content to foreign markets refers to the transfer of extremely large content that requires delicate consideration.
Therefore, to achieve a successful outcome in movie production, the maximum amount of data is deployed in addition to definite editing of the videos while transferring them on a timely basis to ensure their potential result.
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