Developments in Content Management in 2023

Using enterprise content management systems can automate workflows, enable remote collaboration, facilitate onboarding, and comply with privacy laws.

FREMONT, CA: Content Management Systems (CMS) are as old as the internet. In the early 1990s, the first websites appeared as static HTML pages containing only text and links (Hypertext Markup Language). With the advent of web browsers, websites became more visually appealing, functionally robust, and interactive. However, manually developing, uploading, and updating the entire website's content proved laborious. This resulted in the development of the CMS software category. Many proprietary, closed-source CMS solutions, including FileNet, StoryBuilder, and Documentum, were introduced in the mid to late nineties.

In the early to mid-2000s, open-source content management systems such as WordPress, Drupal, and Joomla emerged. In addition, the time witnessed the diversification of content management solutions, such as WCMS (Web Content Management System), designed exclusively for websites. CMS is at the center of numerous platforms, the most recent being DXP (Digital Experience Platform), which has evolved to meet the online content requirements of users and businesses.

CMS is a software platform that enables businesses and individuals to organize, distribute, and edit diverse material with minimal or no technical expertise. The two fundamental CMS components are:

Content management application (CMA): CMA is the front-end component of a CMS that enables users to create and manage content. Through the use of templates, it automates repetitive portions of content generation and editing. CMAs utilize the WYSIWYG (what you see is what you get) interface, allowing users to generate and maintain content without using HTML.

Content delivery application (CDA): The backend component of a CMS that retrieves content from a content management application (CMA) and stores it in a repository. It enables websites and other front-end user applications to show the stored material. CDA has only read access to the content repository, prohibiting users from modifying the shown content components.

Reasons To Use A Content Management System

A CMS is a marketing technology that facilitates information management across numerous internet marketing channels to create leads and gain customers. It allows you to better content planning, communication, and collaboration and gives additional protection. A CMS is simple to use because it requires little programming knowledge and is cost-effective.

Websites and private intranets are the two most typical use cases for a CMS. Managing content for mobile applications and Internet of Things (IoT) devices is also possible with a CMS.

Website

Businesses rely on CMSs to create and maintain their websites, which serve as one of their primary channels of outbound marketing communication. Websites can also ease transactions as a sales channel, depending on the sector.

Similar to websites, a CMS may also distribute content on mobile applications. The mobile application retrieves and requests material from the CMS using a REST API (Application Programming Interface).

Corporate intranet

Intranet has transitioned from a typical store of information to an interactive communication and collaboration platform that helps businesses enhance the employee experience.

Enterprises utilize CMSs for their private company network, which has gained critical importance in the remote work environment. It provides employees with a single source of truth, enabling them to interact, collaborate, learn, and access information.

Extranet

Using content management solutions, enterprises with a broad ecosystem of partners and vendors create extranets. Different sorts of users have access to an extranet; thus, it is essential to set up permissions correctly to ensure that users only have access to the content to which they are entitled.