Embracing New Technology in Filmmaking: How Leaders can Make the Most Out of it?

Experimentation drives cinema innovation as groups rethink traditional shooting, editing, and sound methods.

FREMONT, CA : Filmmakers rely on tried-and-true technology when producing a commercial or a three-hour cinematic epic. It is because, with movie production expenses, adhering to existing technologies is the safest method to get the job done. Aside from these high-stakes circumstances, the film business remains open to new ideas. Many people in the industry experiment with new technology and approaches; they don't do it in high-budget films. As these ideas acquire popularity, some organizations scale them up, while others adopt them to gain efficiency, cost savings, and increased production value.

The new technology provides multiple benefits

When cinematographers, filmmakers, and production firms use new technology, they attempt to achieve one or more objectives. One of their key objectives is to raise the production value of their finished footage. The new technology should enable crisper images, new viewpoints and techniques, more complex editing, and other value-adding possibilities. Another benefit is that it allows individuals to apply for projects previously out of reach due to technological limits in filming, editing, or post-production. Firms can bid on jobs more competitively by reducing labor costs while enhancing quality.

Remote production, robot arms, and LED walls

As filmmakers adjusted to social isolation and travel restrictions, technological breakthroughs for remote production surged after the COVID-19 pandemic. Directors, producers, and collaborators can see the film and execute their jobs remotely using video conferencing and software tools that make the camera feed available as a real-time stream. With software like Unreal Engine, production companies can create any setting or scene with photorealistic 3D images and digitally insert humans into those locations. Green screens are replaced by advanced technology, allowing the entire filmmaking team to observe the actual footage (excluding visual effects) in real-time on a monitor.

New technology advancement

There are various best practices to drive new technology adoptions for the C-suite and other top executives involved in video production and filmmaking. The first step is to listen to employees, particularly younger employees familiar with the most recent innovations and discussion forums. Solicit advice from everyone in the firm about new technology they'd like to explore, significantly if it could save money and time. Another technique is identifying a minimum viable product by asking the team what the simplest and most cost-effective thing they can try will be helpful.