Emerging Broadcasting Trends

The broadcasting industry is shifting its focus from traditional broadcasting platforms and users to emerging consumer demands by adopting AI technology, OTT facilities, and business models.

FREMONT, CA: The massive shift from television to digital makes it increasingly difficult for broadcasters to remain relevant. Keeping the industry relevant is essential for its long-term survival. There is a growing demand for more variety and quality in broadcasting. A rapid change in the audience and the adaption to the new reality has forced the broadcasting industry to evolve rapidly.

The broadcasting industry is undergoing the following trends.

Artificial intelligence (AI) technology: The broadcasting industry contends with increased competition, content fatigue, and production budgets. AI technology helps media companies deal with the pressures of varied consumer demands. Editors can cut down on time spent searching through hours of footage using AI-powered indexing and searching. Several video standards are supported by the database, which can be configured to meet the needs of various devices. Optimizing and improving the transcoding and captioning is also easier. With the advancement of technology, viewers can now enjoy a more engaging digital viewing experience. Streamlining broadcasting costs is possible for companies.

Over-the-top (OTT) technology: OTT technology is facilitating new content delivery systems. The technology is the future of broadcasting and effectively connects users across all applications. Watchers are more likely to be engaged by OTT news content than standard webcasts due to the variety of content available. News coverage is expanding on OTT delivery systems such as Apple TV due to increasing TV station investments. Local TV stations and broadcast meteorologists have received an excellent opportunity due to the shift.

Direct-to-consumer business models: Broadcasters allocate large portions of their budgets to creating new communication platforms and digital media to suit their growing audience. The direct-to-consumer business model allows companies to establish a closer relationship with their customers. Broadcasters can operate more efficiently due to cloud-based broadcasting scheduling software. More direct communication with customers allows businesses to understand their needs better.