Entercom Appoints Sarah Foss as Chief Information Officer

Foss is also a co-founder of Tech Bae, a tech-focused organization for women in the media and advertising industries to connect for mentoring, networking, and community.

FREMONT, CA: With data and analytics playing an increasingly important role in advertising, Entercom has filled its Chief Information Officer opening with an exec who brings 25 years of experience in the media technology business. Sarah Foss joins the company from FreeWheel Advertisers, a Comcast-owned company that provides media planning, buying, and selling services for linear and digital TV. She replaces John Graefe, who exited in December.

“This role is critical to our success in the constantly evolving media landscape and we’re thrilled to have Sarah on board,” Executive VP and Chief Financial Officer Richard Schmaeling said in a release. “Her strong business acumen and enriched media technology intellect is incredibly valuable as we continue to evolve and elevate our business.”

Entercom says Foss will provide direction and oversight for the design, development, acquisition, operation, and support of the broadcaster’s enterprise technology systems and programs. She’ll also work with Entercom execs across functions to “create a vision for how digital, data and analytics and new technologies can help create a differentiated experience and drive efficiency in operations,” the company said.

Before working as Senior VP of Strategic Initiatives at FreeWheel Advertisers, Foss was the General Manager of Ad Tech for media processing platform Imagine Communications.

“I’m thrilled to be joining Entercom at this exciting time in media,” Foss added. “We have a unique opportunity to leverage outstanding content and deep community relationships to reach new, targeted audiences through our digital and broadcast platforms. Smart technology choices will accelerate this for us.”

Foss is also a co-founder of Tech Bae, a tech-focused organization for women in the media and advertising industries to connect for mentoring, networking, and community. She recently completed a decade of service to the Alliance for Women in Media in multiple board functions and is an honoree of several industry awards.