Factors Contributing to the Growth of the ESports Industry

The viewership and revenue of eSports have grown rapidly over the years, and a growing number of viewers contributes to the company's revenue growth.

FREMONT, CA: There has been tremendous growth in the eSports industry over the years in viewership and revenue. Increased viewership contributed heavily to revenue growth, not just because those viewers generated revenue. Directly and indirectly, brands are investing in eSports marketing because of the potential to reach a large and engaged audience.

Several brands have already invested significant funds in eSports marketing, realizing the potential of this market. Recent years have seen an impressive increase in revenue for the industry.

Several aspects of eSports are experiencing steady growth.

ESports revenue growth: Several brands have already invested significant resources in eSports marketing, realizing the potential of eSports. Revenues in the industry have increased significantly in recent years. Despite the decrease in growth rate, eSports revenue in 2019 was USD 957.7 million, representing a 23.3 percent increase over 2018.

ESports awareness: Many people are becoming aware of eSports, which is why viewership has grown. There has been a tremendous rise in awareness of the eSports industry since 2015. There were slightly more than 800,000 people who had heard about it back then. Within the year, the number of people who had learned about eSports had risen to over a billion.

There was an annual increase of a few hundred thousand people in these numbers following this. ESports awareness reached 1.28 billion in 2017 before reaching 1.43 billion in 2018 and 1.8 billion in 2019.

Brands benefit from this increase in viewership and awareness. Most of the report says they have a new marketing channel to target, and there are also more people within the eSports industry they need to reach. Their marketing messages will be delivered through engaging channels through eSports marketing.

Platforms offering live esports coverage: Due to the ease with which online platforms now make watching eSports content more accessible, it is no surprise that more people are watching eSports videos and events. These platforms allow eSports streamers to broadcast live coverage of events and their gameplay. The convenience of participating in events and engaging with eSports athletes makes it much easier for fans to do so.

These platforms are also seeing an increase in viewers and broadcasters. The eSports industry will likely benefit from this increase, even though not all viewers and broadcasters are relevant.