GDPR for OVPs: What to Expect?

Online video platforms are now expected to witness integrity and security with the influence of GDPR.  

FREMONT, CA: With the implementation of GDPR, businesses across Europe are now mandated to change the way they collect, store, and process personal and sensitive data. Failed attempts to conform could result in hefty penalties. The law is now fully enforced, making it an essential piece of legislation for organizations to understand and implement. GDPR has impacted video content too. How does GDPR law affect online video platforms in terms of creating and distributing content to consumers?  Know more here.

The online video business is like any other, and GDPR technicalities apply here actively. If a brand is using a video as content, GDPR compliance must be enforced. Integrating with CRM or otherwise tracking viewers, including the number of views or demographics, will require careful application of GDPR guidelines. For this, online video platforms should first look at their video content and work out if watching one of the videos would lead to any personal information being tracked or stored. This includes the platform itself.

Despite a few fear-mongering myths going around, GDPR does not mean that an online video platform can no longer stream content. It is just that the online video platforms need to ensure that they fully conform to GDPR implications. It is undoubtedly easier to remove information from a spreadsheet than to delete a person’s identifying features from an entirely produced video. The best way to prepare for this is to ensure that all of the correct consent is collected at the very beginning, and in a GDPR-compliant way.

The GDPR is a far-reaching regulation that will have a significant impact on the way online video platforms operate. The considerations above are only the start of it.

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