Here is How AI Can Assist OTT Platforms

Over the top providers can utilize AI solutions to learn about their users' preferences, such as their favorite shows, their least favorite shows, and the amount of time they spend on their platform.

FREMONT, CA: According to research, 182.5 million individuals in the United States would use Over-the-Top (OTT) services to watch content by the end of 2019. This is more than half of the population of the United States, and it represents a large market for OTT service providers. However, as the industry has become more competitive, it has been more difficult for players to maintain their relevance. Even the most prominent businesses will not be able to keep their market share if they cannot differentiate themselves from their competition.

Businesses can employ modern technologies like Artificial Intelligence (AI) for OTT streaming, delivering user suggestions, and data-gathering objectives to keep their audiences from straying away and provide engaging and exciting content, which is at the core of OTT services. Here is how AI may assist OTT platforms in overcoming their issues and sustaining or even growing their user base.

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Video Playback Services

Not only have data speeds improved in recent years, but the video quality of web content on OTT platforms has as well. The data and speed needs have significantly increased due to the option to stream material in 4K video quality. This can cause a lot of buffering issues, which may drive away subscribers. As a result, finding a solution to the video buffering issue becomes critical. Depending on the network quality, the AI system can intelligently calculate the video quality. It can effectively switch between different video quality settings without significantly compromising the user experience. If the user does not experience any buffering issues, he will remain engaged on the platform. AI can also learn the user's favorite video quality over time and switch to it automatically whenever the user watches video content.

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Offering Personalized Content

People are more likely to watch shows that are comparable to their interests if they are personalized. If OTT platforms have a greater grasp of their consumers' preferences, they can give better services. OTT providers can utilize AI solutions to learn about their users' preferences, such as their favorite shows, their least favorite shows, and the amount of time they spend on their platform. Businesses can use this information to recommend additional shows that are similar to the user's preferences. They can even correlate changes in user behavior with changes in the show's storyline by analyzing their viewing habits. The producers can make modifications if the viewership lowers due to a change in the plotline or character.

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