How AI Has Impacted the Process of Filmmaking

Artificial Intelligence (AI) can completely transform the film industry and other forms of media consumption, but it is recommended that storytelling must always be regulated by humans.

Fremont, CA: Filmmakers can take advantage of Artificial Intelligence (AI) in multiple filmmaking aspects, starting from pre-production to production up to post-production. AI, thus, is extremely beneficial as it makes nearly every task in the filmmaking process simple.

Scriptwriting

In Hollywood, the use of computers to write scripts is gaining popularity. Machine learning and artificial intelligence algorithms are being used to develop new scripts. They can also be used to write the synopsis and the names of characters for films that have already been released. An AI algorithm is programmed to come up with new stories by learning from the data fed. It can also understand, interpret, and arrange significant events from the story and create a new version of the script.

Pre-production

Pre-production is a daunting task, involving casting actors, finding perfect locations, scheduling the shoots, and more. Employing AI will help streamline pre-production processes. The AI algorithm can identify the dates available for the actors and schedule shoots accordingly. Since it can also understand the script, it can suggest the most appropriate locations for the various scenes. AI can also assist the casting directors in choosing the ideal actors for the roles.

Film Promotions

Promoting films has become just as essential as making the film. A film's success or failure can depend on the methods of marketing and promotion employed. It is possible to use an AI algorithm to analyze the viewer base, the excitement surrounding the film, and the popularity of the actors around the world. Movie studios can then schedule their marketing strategies based on the regions where they can expect a higher turnaround. It can use data from social media sites, like Instagram and Facebook, to create personalized, targeted ads on an individual, and film studios will be able to market to people based on their likes.

Apart from these, AI can also help in other filmmaking aspects such as editing and composing music. Also, filmmakers that are worried that AI can replace them can rest assured that AI can only play the role of an assistant and will not be the storyteller itself.

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