How Are Marketers Gaining An Edge With Video Marketing?

Sales, customer retention, customer experience, customer education, and other marketing and commercial goals can all be aided by video marketing.

Fremont, CA: Marketers today realize that video is an essential component of any successful marketing effort, and evidence from both brands and consumers backs this up. In 2022, the average business will publish 18 videos per month, and customers will respond positively to this content: 88 percent of people say they want to see more videos from companies. This trend isn't slowing down; in fact, video marketing utilization is increasing. In 2022, 66 percent of video marketers intend to raise or maintain their video spending, according to studies.

Here’s how video marketing is helping marketers:

Increases web traffic

A video is a powerful tool for attracting new visitors to a website and keeping them there longer. Brands frequently use social media and other content channels to promote videos in order to generate traffic to their websites, and 87 percent of marketers say video has helped them accomplish so. Following that initial visit, marketers use video content on their websites to entice visitors to learn more and spend more time on their site. In fact, 82 percent of marketers claim that video has boosted the amount of time people spend on their websites.

Helps gain new sales

Video is being used by sales and marketing teams to differentiate themselves from the competition and convert leads. While email drip campaigns and digital ads are useful tools for creating consumer touchpoints along the buyer's journey, video is a more appealing, dynamic medium that helps organizations tell a better story – to the point that 81 percent of marketers claim video has directly increased sales.

Educates new users

A video is an excellent tool for teaching new and prospective customers how to utilize a product or service while also reaffirming the value it brings to their life. 94 percent of marketers claim video has helped their users better understand their product or service, and 96 percent of people have viewed an explainer video to learn more about it. These kinds of explainer movies save customers time by allowing them to rapidly grasp a product's or service's benefits without having to sift through dry instructional literature. It enhances the consumer experience right away and has the potential to increase retention.