How Blockchain Amplifies DAM Efficiency

The media and entertainment industry waits to deploy all the goodness that blockchain has to offer the digital asset management space.         

FREMONT, CA: Media professionals realize that the blockchain holds massive potential to bring transformation across the industrial operational infrastructure. Blockchain already gains popularity for creating a highly encrypted platform with high security, complete transparency, and flexibility to perform operations by multiple authorized users. Technologists insist on upgrading DAM systems with blockchain capabilities for media organizations to reinvigorate their asset management ecosystem.     

According to MediaValet, deploying blockchain-based solutions for asset management can quickly add value to the media business profiles and enhance competency in the market. Blockchain-based DAM contributes to reducing operational costs while increasing service accessibility, operability, and data security. The disruptive technology helps the media professionals maintain transparency across the digital assets of their companies while monitoring performance levels more accurately. 

Digital media assets contain highly valuable data, which need a highly secured network for sharing and distributing content. The deployment of blockchain technology ensures secured transformation to every distribution network while monitoring authorized users and increasing the efficiency of digital assets for content distribution. Blockchain’s smart contract feature allows media professionals to standardize and introduce integrated payment services through the existing digital assets of media and entertainment providers. The ability to introduce new subscription and payment models by eliminating the involvement of any third party merchants reduces the cost of service access for viewers, attracting more customer subscriptions.

Blockchain-driven digital asset management systems also address the issues of ownership rights amongst the various content creators and producers for entertainment. It becomes easier to track and distribute content only through authorized creators’ accounts across the blockchain network and only to authorized users and viewers. Securing digital assets vigilantly, blockchain technology-based digital asset management solutions seem futuristic for media companies to deploy.  

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