How Can AI Power Video Management

Video marketing is an area that artificial intelligence that can help marketing teams accelerate productivity and improve their digital marketing strategies.

FREMONT, CA: Video has become a vital component of a marketer’s content toolbox. With many people worldwide watching online videos every day, it’s an opportunity that no marketer can capitalize on. Short video formats have taken off thanks to visual-focused social media platforms. But, while the video is incredibly valuable, it can be complex for marketing teams to create and manage — particularly when working with terabytes of footage. Even when stored in a central location, the inability to pinpoint specific moments can still make handling videos a daunting task. This is why the innovations being made with artificial intelligence for video are so critical. Learn more here.

To truly drive efficiency, marketers should identify the exact moments in a video where the object is present. New artificial intelligence tools analyze what objects are in the video and where they are in the video. Besides recognizing objects, this type of AI engine can find text, celebrities, common landmarks, key topics, and many more. When these potentials are combined with a digital asset management system, they can save marketers countless times, enabling them to instantly find the exact moment they require from any given piece of footage.

When an AI model offers transcripts, both time and costs are mitigated considerably. Besides offering an accurate transcription of the text, these models deliver time stamps and associate the text with each speaker. This allows marketers to instantly pinpoint a time in a video containing words spoken by a particular person. Some video AI tools can even translate video transcriptions into many languages. Artificial intelligence can also assist marketers with turning the footage into short, social media-friendly videos. AI-powered editors will take a full-length film and break it down into digestible clips that marketers can then opt to create a new video to be shared. These potentials enable marketers to rapidly make trailers, social media posts, highlight reels, and many more.

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