How DAM Solutions are Evolving to Empower Media Companies

In the age of on-demand media, the significance of advanced DAM solutions is skyrocketing.

FREMONT, CA: Media and entertainment companies are navigating an evolving content landscape. Content formats are changing, and so are the channels. Even viewer expectations and consumption patterns are under transition. In such a scenario, media companies are often faced with a data deluge. As companies try to respond and deliver new content, the volume of digital assets ends up touching the sky. This necessitates efficient tools for the management of digital assets. Therefore, there has been a renewed interest in Digital Asset Management (DAM) solutions. Traditional DAM solutions, which were used by media companies a few years ago, have lost relevance today. Evolving alternatives, powered by advanced technologies, are replacing traditional DAM solutions. Read along to know more about how media and entertainment companies are benefitting from enhanced DAM capabilities. 

• Integrated Content Management

DAM solutions are making content management highly integrated. When it comes to storage and retrieval of content, a centralized platform can be highly advantageous for media companies. Conventionally, digital assets were stored in silos depending on the channel they belonged to. Now, omnichannel approaches have become the norm. Content developed for one medium can easily be modified and optimized for use in other mediums. Thus, DAM solutions have evolved to make content management integrated. 

• Customized Access and Control Features

Everyone involved in the media and entertainment industry needs to have access to a variety of digital assets at different points in the process of content creation and production. Streamlining the whole cycle necessitates that stakeholders have flexible access to information. Modern DAM solutions are enabling customized and controllable access to digital assets, allowing teams to work in a frictionless manner.

• Enhanced Visibility and Security

DAM solutions are empowering media and entertainment companies to have strategic visibility over vast reserves of digital content. Traditional DAM solutions could not afford such extensive visibility. Media companies are now able to plan, protect, and utilize assets.

The advanced DAM solutions present some of the best opportunities for media and entertainment to handle digital assets with a superior degree of efficiency and professionalism.

Also see: Top Enterprise Asset Management Consulting/Services Companies