How Digital Rights Management Works for Enterprises

Media Entertainment Tech Outlook | Friday, March 18, 2022

DRM is becoming an essential requirement for many enterprises as it prevents users from duplicating the Content in ways that the content publisher hasnot expressly authorized

FREMONT, CA: DRM encryption technology is essential in today's media business, but more than ever, Enterprise firms recognize the necessity for enhanced security and encryption technology. If a corporation creates, delivers, and distributes Content online, it must ensure that they have the essential safeguards. Digital Rights Management (DRM) is a way of protecting digital Content against unlawful use and piracy. This technique saves users from duplicating, disseminating, or transforming Content in ways that the content publisher has not explicitly permitted. DRM is becoming a basic need for many organizations as more Content is distributed via the internet.

It helps to give authorization to only authorized devices.

DRM ensures that video content is correctly encrypted and packaged during the storage and transmission procedures; the primary purpose is to ensure that only authorized devices and users may playback the video. When the relevant DRM systems are in place, the video player will decrypt the Content only if it concludes that the device and user are authorized. In simple words, DRM ensures that video content is encrypted and stored, and transmitted so that only authorized users and devices can play it back.

Consideration of a better DRM system based on video content 

There are numerous DRM technologies available to safeguard your video content. However, when it comes to supporting the most popular devices and browsers, there are just three options: Google's Widevine, Apple's FairPlay, and Microsoft's PlayReady.

Insight on when to apply DRM 

There are numerous instances in which you should use DRM to safeguard your digital media assets. You should have a DRM system in place, especially if you provide any subscription-based, verified business model or Other Content licensing (particularly OTT video assets). DRM is helpful while creating original Content and using live environments (this ensures that your work is not broadcast on social media without your permission!)

Suggests the changes for the video 

Supporting DRM may be as simple as changing your account and configuration to enable it if you use an online video platform like Brightcove. Enabling DRM necessitates modifications to at least three aspects of your streaming workflow, such as Content. The video player in which the video is played must be from a licensed server.