How Has Live Streaming Changed Media and Entertainment Industry?

Since streaming services allow individuals to watch their favorite shows on their smartphones and other mobile devices from anywhere and at any time, the industry's reach has witnessed growth.

Fremont, CA: Video technology has advanced over time, and people are watching an increasing amount of video content. One of the most significant influences on video consumption in recent years has been live streaming. Around 64 percent of people in the 18-34 age bracket love watching live streams. In fact, the live streaming business is expected to rise at an exponential rate in the coming year.

How Has Live Streaming Changed Media and Entertainment Industry?

Live streaming has had an impact on practically every industry in the world, but it has benefited the media and entertainment industry in particular.

Flexible entertainment

Cord-cutting has been on the rise, and because of OTT platforms like Amazon Prime, Netflix, and Hulu, it has accelerated even more. OTT platforms are expected to see growth in millions of subscribers each year. Watching films on demand on any device, particularly smartphones, has given people the freedom to watch anything they want, whenever they want, without having to adhere to the rigid timetables of traditional pay TV.

In addition to standard television, entertainment events such as beauty pageants, the Oscars, the Emmys, and sporting events are now live-streamed on OTT platforms. While these shows are only shown live on television, they can be viewed again later on online platforms, which is why they are the preferred medium for viewing these shows.

Evolving media

The media has gradually shifted to the online realm. People used to read their newspapers first thing in the morning to keep up with what happened in the world while they slept. People can now receive live coverage via a notification on their smart device. Both the common people and media outlets now have the ability to live-stream contentious and major news events as they occur, thanks to social media platforms. People are enthralled. They're continually looking for new information on the live feeds of the accounts they follow. Breaking news accounts for more than half of the most-watched live broadcasts.