How Is Artificial Intelligence Transforming Media and Entertainment Industry?

Entertainment organizations are facing more competitive and uncertain markets, which are driving the need to minimize the operating costs and simultaneously generating more revenue from delivering content.

FREMONT, CA: Organizations are tailoring their offerings and business models to revolve around the personal preferences, usage patterns to pitch their products and leveraging data, not at audiences of billions, but several individuals. Well, the new era of data means making transforming the business based continuously on real-time input from all kinds of data sources. In turn, cutting-edge media and entertainment companies are leveraging AI and machine learning to enhance the overall work.

Optimized Media Scheduling

AI and the data-driven solutions are all about taking the data not just from one source but from diverse sources and obtain accurate predictions about users' actions in real-time. For optimized scheduling, even the unexpected external data sources can be useful.

Smart and Personalized Experiences

Recommendation engines have been used widely in the media industry to predict what kind of data or content consumers would be interested. Organizations can integrate structured and unstructured data and machine learning steps to match people and content, thereby enhancing the relevance of content recommendations and useful of content distribution. The leading tech media players such as TikTok and Netflix venturing more into AI-based interactive and smart content, the users are likely to see a shift from simpler content recommendation systems to a complete AI-driven personalized content experience.

Targeted Advertising

The possibility of integrating data from different sources in one place can permit the companies to look at their customers as a whole and deliver unique hyper-targeted offers. In TV and advertising, this is evoked in the concept of addressability. It is the ability to interact with the customers based on what their specific choices reveal about their interests. Hence,  using AI and ML, media and entertainment organizations can predict churn rates more accurately, place advertising at the right time and in the right place, and have more relevant, personalized offers to increase conversion.

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