How is CDN Market Transforming?

CDN providers have the opportunity to GAIN additional market share by serving specific applications and customer profiles.

FREMONT, CA: Most websites and applications that today’s people interact with are run out of one physical location, but the content on these sites or applications still needs to travel over wires to the whole world. A CDN can deliver content from the website or mobile application to people rapidly and efficiently, based on their geographic location. A CDN is made up of a network of servers in locations all over the globe. Before the global pandemic, the CDN market was already on pace for a growth year. However, COVID-19 has altered the market landscape and increased demand for content delivery. With stay-at-home orders, at-home digital content consumption raised drastically. This uptick in consumption is fueling demand for more CDN infrastructure. Here is more to know.

Consumers are streaming not just for conventional entertainment media but also for growing categories like online fitness and wellness, online gaming, and cooking. Consumers demand new apps, games, and experiences. Media enterprises that sell digital products are moving fast to meet their demands, and CDNs are right in the middle. CDNs are segmented by the services they offer, the end-users they target, and the geographies they serve. Several firms that are leveraging a CDN need multiple CDN providers because they will have different requirements that a single CDN cannot deliver. 

Between 2020 and 2025, the CDN market is forecasted to grow at a compounded annual growth rate of 28 percent.  Increased demand for content, especially streaming video, has put pressure on publishers, developers, and cloud providers to continuously enhance digital experiences. CDN providers are challenged to bring servers closer to consumers and offer content at high, reliable speeds. Many firms use multiple vendors to suit their content delivery requirements. Some firms spend millions of dollars on CDN providers each year, but most spend orders of magnitude less. As enterprises grow in CDN spend, their expectations for high-quality service and support also scale. The CDN market is growing altogether and is poised to continue evolving for the foreseeable future.

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