How Is Technology Changing The Scenario Of Cinema Post-Lockdown

While side-wall projection and immersive audio are adding new aspects to the cinema interaction, 3D appears to have reached its peak.

Fremont, CA: Due to the coronavirus pandemic, cinemas worldwide are closed, and with no signs of the lockdown being relaxed in many nations, the future of cinema is in jeopardy. Due to the persistence of social alienation, reduced capacity is almost probable when venues reopen. And some cinemas have stated that they will not reopen even if the laws are modified, indicating that there is reason to be concerned about the business viability of cinemas in short to medium term.

Cinema operators with larger cash reserves will be looking at how new technologies and facilities may enhance their offerings, in addition to reassuring people that they are going back to public spaces is a good idea. Their efforts would likely have focused on 3D a half-decade ago, but both studios' and fans' appetites for the format have declined in the previous 2 to 3 years.

In the absence of 3D becoming as popular as some industry observers predicted, cinemas have increasingly embraced technology such as side-wall projection and next-generation audio. However, while many cinemas today would prefer a projector with a 4K chip, there is no sign of an impending stampede towards 8K.

The availability of content ultimately drives the adoption of any new creative technology. If 3D's appeal is eventually restricted to a particular type of 'great spectacle' film, there are signs that other emerging technologies will resonate more deeply with a wider range of creatives.

The 2020 Cannes Film Festival, which was set to take place from May 12 to 23, would have been an ideal opportunity to better understand cinema's possible immersive future if coronavirus hadn't intervened. Immersify, a five-year collaborative project involving manufacturers and research organizations that was launched under the European Commission's Horizon 2020 framework program, was set to present its efforts supporting "a whole new kind of immersive media experience combining high-resolution video, ultra-wide vision field, spatial sound, and user interaction" at this event.

While the extent to which specific technologies will gain popularity remains to be seen, the Immersify team has consistently said that there are two primary trends that will characterize the cinema of the future. One is that the immersive experience is becoming a more compelling reason to go to the cinema, and the other is VR content and the creation of new experiences based on it.

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