How OTT is Capturing the Media and Entertainment market

With Over-the-Top (OTT), getting access to videos and movies has become easy as they offer such audios and videos without subscribing but only with the internet.

FREMONT, CA: The context of Over-the-Top (OTT) is to deliver content with audio and video to the users with the help of the internet but without subscribing to the provider of the satellite services. Nowadays, various platforms offer the option of OTT video streaming like Amazon Prime, Hulu, Netflix, and many more. There are also multiple messaging platforms like WhatsApp, Skype, and WeChat. 

The increasing adoption of linear OTT services is driving the cord-cutting due to which the platforms that show OTT videos can be a threat to the satellite broadcasting industry. According to the market researchers, by the year 2022, most of the people will stop watching the traditional pay-TV. 

Why there is a drastic shift in the system? 

Most of the users of the OTT videos are Generation Z and millennials, and they are also known as the post-millennial. The reason due to which the demand for the system has increased is the millennial and their high consumption of technology, particularly smartphones. Moreover, it has been seen that most of the households have subscribed to at least one OTT video services. The rapid rise in the consumption of OTT content is due to the following factors.

• The contents are affordable, the pricing models are flexible, and it is based on pay-as-you-go.

• The users also have the option of subscribing and unsubscribing the OTT services.

• The consumers do not have to wait for a show or movie to get aired as content-on-demand is available.

• The users will have limitless audio and video streaming content

• Contents are delivered in a wide range of devices like tablets, smart TVs, set-top boxes, smartphones, desktops, and wearable devices.

• Moreover, users will also have unlimited access to the latest movies and web series.

Essential components of an OTT platform

Encoders: Software encoders are utilized to create adaptive bitrate (ABR) streams in different configurations, such as MPEG. The contents are ready to be released on the web or mobile. 

Content Delivery Network (CDN): Video content is provided to the users with the help of Content Delivery Network (CDN). The technology is a network of web servers. 

Content Management System (CMS): A Content Management System is utilized to increase the efficiency of the workflows and manage the users, like their payment gateways, content publications, subscription, and others.

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