How Streamers can Strategize Customer Targeting?

Streaming brands can deploy various strategies that aim to reiterate customers’ voices by offering them with quality content.

FREMONT, CA: Consumers are spending hours on streaming platforms to watch a variety of video content such as documentaries, movies, TV shows, and more via their internet-connected devices. It offers streaming service providers with a massive opportunity to influence and add value to their targeted customer base. The streaming channels enable the consumers to view their favorite movie or TV series irrespective of time. For instance, the Video on Demand (VOD) feature allows the consumers to pause, rewind, or fast-forward the programs. Overall, customer engagement has drastically shifted from TV to mobile devices to avail customized streaming services.  

There are plenty of elegant solutions that can be utilized by the content providers to streamline their existing services and encourage subscription. Brands can employ various strategies to lure new customers. Here are some of the innovative strategies that are transforming the overall customer experience.

Marketing via Complementary Videos

The strategy requires the brands to use new and engaging videos to complement their regular content. The idea is to enable the brands to influence newer audiences while continuing to focus on their traditional video content strategies. While traditional content strategies are vital to retaining loyal subscribers, new video content will influence the new subscribers.    

Organic Subscription

It is essential to build an organic customer base as the organic subscribers are more likely to recommend a streaming channel to their friends and relatives. Brands can use email, social media, and their websites for the purpose. Relevant recommendations, notifications, and sharing live content like pre-event promotion can all contribute to organic subscription efforts.

Personalized Advertisements

While irrelevant advertisements can negatively impact the customer base of a streaming channel, a relevant and personalized ad strategy can significantly boost the brand's revenue. Data collection and analysis will be the key to offer customized ads to consumers. For instance, a brand can track various customer data, such as:

• When does a customer watch the streaming channel's content

• What is the rating given to each movie/series by the consumers

• What's the device used by the customers to watch a particular show

• Does the consumer prefers to watch a single episode or the entire series

Such a detailed data analysis may seem like trespassing into the consumers' private space. However, the customers will be willing to assist the streaming brands with the above task as long as the data is being used to improve the quality of content for the customers.

 

Customer Interaction

It seems logical to include the customer's views into the selection of the contents that are being offered to them. However, there's more to it. Brands can actively engage with customers on various social media sites. It will not only enable the brands to understand their customer preferences and backgrounds but also make the customers feel empowered. Brands can also take the example of Netflix and engage the customers in discussions and polls.

Quality Content

Continuous pursuit of achieving a qualitative benchmark must be on top of the priority list for any brand which is looking to establish its stronghold in the streaming business. Iterative analysis and refinement of the contents based on customer reviews, ratings, preferences, engagement, and several other factors will be the key to offering quality content to the customers. Investing in analytics solutions to consumer feedback will reap huge benefits for the streaming brands.

At present, the streaming channels have a massive opportunity to expand their customer base. Consumers are increasingly moving towards their mobile devices for content consumption. Brands that are able to capture and offer the consumers with relevant content are sure to win in the future.

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