How Tech Trends are Renovating the Media Industry

The shift to digital is about making use of new capabilities to achieve transformative businesses and operating models, and with these, the creative media industry is getting exposed to a vast array of opportunities.

FERMONT, CA: Entertainment has now become part of everyday life. The streaming market has revolutionized the way people at home access and experience entertainment. Enterprises within the entertainment industry offer a variety of viewing options to consumers in home entertainment with new technology developments. Now, the latest technological innovations are being applied to home entertainment, further revolutionizing the industry.

Immersive technologies

AR applications have received a lot of investment lately, and in the future, this trend will only continue to grow. The technology makes it possible for customers to add digital layers to the real world. Such layers also appear in the form of ads in science fiction movies. It initially gave rise to a lot of hype around AR more than the technology could actually deliver. 

Blockchain

Blockchain is an innovative, state-of-the-art technology used by a growing number of markets. It could be used to develop a highly secure transaction ledger, and there are numerous potential applications. Blockchain has enabled companies to have fully encrypted ownership records by providing a digital public database that collects ongoing transaction records.

3D in TV and Gaming

The growing popularity of 3D cinema and customer demand for 3D-based TV content is a major driving force for the adoption of 3D technology in TV. Compared to 2D TV, the image depth created by 3D technology is very high. Many 3D game manufacturers are supported by the government to expand their business and operational scale to innovate new gaming technology. Increasing piracy in the market for gaming is a significant limiting factor in this industry's growth. It is expected that technology sectors such as marketing, web design, and visual effects should also benefit from development in 3D.

Previously, there was a time when people used to watch one-dimensional movies, but now the movies being watched in cinemas are being digitalized. Due to digitalization, audiences are entertained with more lively images and sharper sounds. Various online entertainment channels are revolutionizing the home entertainment industry.

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