How to Sustain OTT Space's Growing Momentum

The unforeseen spread of the COVID 19 epidemic has heralded unprecedented growth in the worldwide OTT sector.

FREMONT, CA: The increase in subscriber base due to COVID is not a sustainable benefit. As situations improve, life will return to normal. According to Research & Markets, the global over the top (OTT) streaming industry is predicted to rise at a 55 percent compound annual growth rate from $104.11 billion in 2019 to $161.37 billion in 2020, owing primarily to the COVID-19 epidemic. The market is predicted to stabilize and reach $169.4 billion in 2023, rising at a 14.0 percent compound annual growth rate from 2021.

Let’s look at how the OTT space's growth momentum can be sustained and what OTT platform players can do to prevent subscriber churn.

Utilizing the cloud's benefits: As the number of users grows, demand will be unpredictable, with spikes and surges in viewership. These hazards must be addressed in real-time to avoid client attrition. Combine that with consumer expectations for flexibility and a diverse range of options, and cloud computing appears to be the ideal solution. By relocating to the cloud, OTT players can use cloud computing's on-demand capabilities, which make their applications scalable and flexible. Additionally, it helps reduce the total cost of ownership by decreasing the reliance on on-premises datacenters to run legacy applications.

Multi-CDN Strategies as a Future Direction: Companies providing media streaming infrastructure have been working tirelessly on the network side to meet the mounting issues posed by increased content volume, diversity, and availability. OTT providers have devised various multi-CDN techniques to address the ever-increasing load, latency, and quality problems. By using these tactics, broadcasters, content providers, and telecom and cable operators are considered to have an advantage in a multi-CDN scenario by gaining complete control over real-time, in-session, and per-segment delivery while streaming material.

Providing secure media streaming: Along with a wonderful watching experience, content security is critical. To steal content and user data, hackers and pirates constantly target OTT platforms. Premium content leaks to piracy networks, jeopardizing OTT income. Exposed premium content also jeopardizes content rights owners' compliance. Owners of copyrighted content trust OTT stream providers to protect it. Exposed premium content jeopardizes content rights owners' compliance, resulting in legal actions against the attacked OTT provider. Globally, the industry lost $9.1 billion in 2019. Analysts expect it to reach $12.5 billion by 2024. Using server-side security and firewalls, permission tokens, watermarking techniques, SSL certification, and studio-approved DRM integration can prevent piracy and illegal streaming.

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