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Media Entertainment Tech Outlook | Friday, November 08, 2019
VR-based games are revolutionizing the gaming world by achieving customer demands for more immersive, and interactive games.
FREMONT, CA: According to a report, the Virtual Reality (VR) and Augmented Reality (AR) market is holding the potential to rise over $9 billion in the future. VR is no longer a newcomer in the media and entertainment industry, as VR-based applications have experienced dramatic adoption and continue to benefit the industry with numerous solutions. VR technology revolutionizes the way things are done, from the automotive to the healthcare industry; it raises the expectations high for the future. The brilliant technology offers an immersive experience to the tech-savvy gamers. By saturating the early gaming functionalities with exciting new features and options, VR technology marks its necessity in the modern entertainment world.
Today, the big brands for developing digital games are rapidly approaching VR-based services and solutions. Still, there is a vast number of customers who are hesitant towards making any investment in the latest VR-based gaming products and services. The reluctant customer behavior comes from several reasons, and one of the primary factors is the equipment price. With the cheaper PSVR system, some companies have seen early success, whereas other companies are using the suite to develop their headsets more affordable and accessible. As more and more headsets enter the market, the variation in equipment features and price might increase market competition levels at companies’ selling points. Today, marketers tend to know their customer preferences and interests for product usability and portability.
From the past few years, the target demographic for video games is continually changing and evolving, while gamers today are looking for an immersive, interactive gaming experience. The evolution of VR technology in the gaming world has increased the gamers' demand for new types of VR arcades. VR technology enables the players to fully enjoy VR gaming without buying any headset of their own. VR technology still carries a considerable amount of difficulties, which VR game developers need to overcome, but as the VR's popularity and demand grow, the innovation follows.
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