Innovations and Technologies Thatare Improving Streaming Experiences

Media Entertainment Tech Outlook | Monday, February 28, 2022

To ensure that modern viewers have a high-quality viewing experience, the video technology business must stay innovative and involved with its end-users. One way to do so is through streaming innovation

Fremont, CA: Video technology has exploded in popularity and shows no signs of slowing down. The majority of folks are clearly seeking an entertaining video experience. However, in the world of media, technology, and streaming, connected TV isn't the only thing happening. The most current streaming innovations are a mix of visible and invisible creations for end-users that negatively affect corporate operations. Devices are delivering higher-quality material, more engaging experiences, and at rapid speeds to consumers.

Innovations in streaming technology:

4K+ supported VR devices

The content industry isn't the only one to respond to client demand for devices with a 4K resolution. 4K headsets are now available at more accessible prices from major consumer electronics firms. Although the success and quality of 8K headsets are still in question, the prospect of more high-resolution devices is an exciting development for users and developers alike. The distribution of 8K grade material is currently supported by back-end technology. Future codecs, such as VVC and LCEVC, are likely to help 4K+ devices succeed in the future.

Upgrading content resolution

The majority of OTT platforms now offer older videos on higher-quality devices. To overcome the quality gap, streaming services like Netflix and Hulu are upsampling video on a regular basis using technology like Super Resolution to improve the user experience by reducing background noise for everyday consumers. The spatial methodology is the most prevalent way of data augmentation, in which a low-resolution image is improved using a mathematical function that predicts a high-resolution image by comparing similar low-resolution images.

Adopting 5G networks

Consumers and developers are always on the lookout for low-latency streaming opportunities, and now that 5G has been standardized around the world, the burden of delivering high-quality video has been lifted slightly off the shoulders of OTT and streaming service providers. Faster internet connections, cloud-based per-title encoding solutions, and new codecs, on the other hand, will ensure that no one ever sees the dreaded buffering indicator again.