Innovative Features of Online Video Advertising

Optimizing and personalizing online video experiences and gathering appropriate audience engagement information is crucial for marketers. 

FREMONT, CA : Video must be incorporated into the digital marketing approach. Video is ubiquitous, ranging from customer testimonials and how-tos to branded and social videos, and it is used to educate, engage, and nurture customers. Video has become one of the most popular and effective content types for digital marketing, and organizations are utilizing it as a marketing strategy. Video has become necessary for all organizations, from boosting client engagement and lead generation to promoting products and services. While it may no longer be a debate about why a company should incorporate video in its marketing mix, having the correct procedures and tools to ensure they get the most out of this valuable content format can set them apart.

Adaptive streaming: Customers watch videos on tablets, smartphones, and PCs. Mobile devices see over half of the video material. They must optimize their videos for the finest watching experience on any screen size. It helps ensure the smooth delivery of content by dynamically resizing the video assets. Digital Asset Management solution automatically selects the appropriate resolution (HD, SD) based on network and device capabilities when publishing a video. As users spend more time on their website or mobile app, they optimize lag time and SEO and preserve high-quality video assets.

Secure publication: Audiences vary; some videos are public, while others are private or internal. Even when posting public-facing videos, avoid having them next to competitors' or other promotional content that may distract or "steal" viewers. That is why streaming should be safe and hosted on a platform they control. DAM platform provides rights management, encryption, and other security measures to publish videos securely. Ensure users can control syndication on third-party services and social networks to gain independence from non-secure sites.

Brand or IP protection: Like photos, videos are valuable digital marketing tools, but once they get published on websites and social media, it takes time to track them. Dynamic watermarking prevents online piracy. They can monitor where and how videos are utilized by burning a visible or invisible watermark—such as a logo or text—onto films or displaying it on the video player. They can quickly determine if a video is unbranded, utilized unauthorized, or has expired rights.

Video chaptering: Long-form video should be easy to watch. Splitting the movies into chapters—clickable and time-coded labeled chunks that show across a video's timeline—helps viewers navigate a video by leading them to their favorite part. Letting viewers skip to the most relevant parts of the video for demonstrations, seminars, and tutorials maximizes user engagement.

Dynamic playlists & similar videos: Streaming videos keeps customers interested. YouTube and Facebook propose so many videos related to the requested video that users view multiple videos. Multiple playlist formats (video carousel, right or left-sided thumbnails, and so on) invite viewers to watch relevant content. Playlists can be static or dynamic, with videos uploaded dynamically using an algorithm to offer the most relevant and up-to-date marketing content.