Is AI the Silver Bullet in Digital Ad Campaigns?

Today, brands are harnessing the power of AI to optimize digital advertisement initiatives on social media platforms. 

FREMONT, CA: Pattern89—a leading marketing technology company—has released Voyager, new set of tools enhancing the digital advertisement lifecycle. Voyager facilitates a better understanding of ad performance. The company applies Artificial Intelligence (AI) to social media marketing to streamline the performance of ads via four new specialties that are included in Voyager. The AI algorithms at work in this latest offering will allow marketers to gain useful insights about the ability of a campaign even before it goes live.

Publishing ads on pioneering social media platforms is costly and time-consuming. But the ability to predict the effectiveness of an ad enables brands to capitalize accordingly on their marketing efforts. With Pattern89’s Creative Simulator, marketers can attain intelligence that helps in delivering advertisements with better creative elements. The feature examines the primary factors present in an ad to discover its probable performance before it is distributed. Thus, marketers can estimate the performance of creative ads and transform its contents to make it better. The stimulator that operates with the help of artificial intelligence, hence, makes the job of marketers simpler, enabling companies to assess results before paying for online advertisements.

Alert Performance Analysis—another feature that is a part of Pattern89’s Voyager—allows marketers to determine the efficiency of AI-driven alerts. Through a combination of progressive benchmarks, the creative changes that marketers introduce to an ad are examined. Hence, the feature facilitates ad makers to monitor the effectiveness of AI-based choices and lends transparency to make the solution reliable.

Pattern89 Consol and Creative Planner are the other two facilities included in Voyager. While the planner provides saved filters from streamlining scheduling, Consol facilitates the automatic implementation of all the features. The AI-powered offering from Pattern89 is particularly efficient in making marketing intelligent and increasing its potential to drive up sales. Pattern89 has been delivering novel solutions with a focus on AI to help brands derive the best from digital marketing campaigns.

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