Key Advantages of Video Advertising

With the rise of video ads, publishers are attempting to optimize their video strategy to maximize the revenue potential of their operations.

FREMONT, CA: The increasing popularity of video has led to a surge in demand for advertising space within these mediums. That's a huge possibility for video publishers and advertisers to make money from video ads. The number of publishers using video advertisements has increased dramatically due to their potential to boost earnings. The return on investment (ROI) is something that even those already using video to promote their business are striving to improve. Publishers are working to improve their video strategy to take advantage of video ads and efficiently increase the business's sales.

Video ads bring revenue

Money can be tight in digital publishing, but video ads can become a source of income stream or a raging cash river, depending on the audience, market position, video publication, and inventory strategy. Most video publishers are familiar with IAB banner advertisements' relatively low average cost per mille (CPM). Video ads can result in an exponential spike in CPMs, for video players being up to five times that of traditional banner or display advertisements.

Enhanced audience engagement

For viewers, the video has to be simple and eye catchy. The longer people watch the videos they create and monetize with advertisements, the more impressions they receive. There is much more to video engagement than just views from the audience. Including video can increase conversion rates. It is worth noting that when a visitor is engaged and on the page for longer (due to quality video content), all on-page advertisements will receive enhanced exposure.

Videos bring publishers' brands to life

Businesses may lose out on an opportunity to put the brand into 3D focus for users if they've used text and images or created videos. Video provides more information about brand and topic than text. Text information and photos are fantastic, but they cannot compete with high-quality, attention-grabbing videos. The most consumable type of content for social media users is video. It is a quick approach to getting content and brand in front of many more people.

Video boosts search engine visibility

A video advertisement is a visual element on the page and favors visual components. Time on site and audience engagement bounce rate is just a few SEO metrics that video can boost for publishers' websites. Movies and video ads can raise other recognized search engine ranking signals. And Google will begin recognizing these enhancements, providing a competitive advantage in the search engine results pages.