Key Driving Factors of Broadcasting Equipment Market

The broadcasting equipment market is growing exponentially with the rising demands for video encoders and OTT services.

FREMONT, CA: There are various types of broadcasting, including government services like public radio, community radio, and public television. In addition, there are private services like commercial radio and commercial television. Broadcast media include video and audio. In the current digital age, video communication is a very popular method of communication, whether through television or the internet.

According to forecasts, the global broadcast equipment market will generate USD 7.86 billion by 2030 from USD 4.65 billion in 2021. Between 2021 and 2030, growth will be 6 percent. Radio, TV, television cameras, and transmit-receive apparatus for radio, telephone, and TV are all broadcast equipment. An audio player, amplifier, and speaker make up a broadcast station.

Let us explore the factors that drive the broadcasting equipment market in the coming years:

Multiple format encoders are driving the market growth.

The common function of a video encoder is to transform an analog or digital video format into a decoder-accessible digital video format. For television broadcasts, video encoders often input SDI as a digital video signal uncompressed into an H.264 or HEVC file. Instead of using a wireless or IP-based network to watch through computer monitors or record into a storage device, the video encoders created for ISR and IPTV accept analog composite video, SDI, or ethernet, as well as user-specific data.

A significant aspect of using encoders is their ability to manage multiple HD channels and send to multiple destinations, which is especially important in applications like live event broadcasts. Broadcasters continue to innovate and upgrade their infrastructure, driving up demand.

Growth boosted by OTT services

OTT platforms are changing content consumption and audience viewing patterns. Subscription-based digital content providers and OTT services have also contributed to audio/video data streaming growth. Production houses have switched to these platforms due to technological and maintenance requirements. This has led to an increase in digital content access devices. Streaming audio and video content are now accessible through more platforms.

Subscription-based streaming services, region-specific content, and original content being created worldwide fuel the growth of media streaming services. The drivers are forcing service providers to change their strategies and focus their plans on enhancing the customer experience. For OTT-based platforms, live-streaming regulations are incorporated into AI, machine learning, and consumer usage data. Partnerships have driven the market into offering region-specific content and mobile devices.