Key features to leverage in DAM

FREMONT, CA: More and more companies have to meet the demands for content creation, and marketers are always looking for an end-to-end platform to manage the lifecycle from production to distribution. This has resulted in the addition of new features that transform Digital Asset Management (DAM) into a continually evolving as a key part of tech stack in marketing.

Organizing:

DAM is primarily used to assemble data and organize it in a single platform to provide ease of access, user-friendly downloading, sharing, and editing capabilities. DAM is valuable to the employees when they understand how to leverage its uses.  

Searching:

The search for the right asset can consume time and effort, especially in times of need.  The DAM is helpful in this case as the system can locate the asset in less time and make it discoverable. With clear and concise “browse-able” library, multi-level folders and search algorithms, DAM can search and find anything from the system.

Downloading:

Downloading from the DAM is just a click of a button, with the provision of modifications like file format, resolution, and renaming, to avoid backlogging in the work of the employee. 

Sharing:

A DAM system enables easy sharing of large files in an assortment of ways:

•    Via email: Records can be shared directly from the DAM system to the recipient via email, regardless of size, as it will automatically fit with compressing abilities. 

•    Lightboxes:  From DAM, The personal lightboxes can be shared with anybody else.

Version Control and History:

DAM saves the latest version of the file, along with keeping track of the previous edition of it in history. With its version control ability, it makes sure to save the latest changes and allows sharing of the older files on-demand basis.  It keeps tracking of the file history, making it easier to revert to the previous version.

Access Control:

DAM has a key feature that separates it from other management and storage systems; it is the access control structure. It can be utilized to provide access to selected people and limit access as well. In organizations, it can be carried out with the provision of different levels of access for various posts.

DAM has become a crucial part of the entire marketing ecosystem, and companies are stepping up by integrating it to their existing platforms.