Leveraging the Advantages of CMS to Manage Content

Content management systems (CMS) are software platforms that enable organizations and individuals to organize, deliver, and modify different kinds of content.

FREMONT, CA: In the early days of the Internet, content management systems were used to manage websites. Web browsers enabled websites to become increasingly visual and functional with a high degree of interaction. However, it wasn't easy since building, uploading, and maintaining the entire website with content was a manual process. This sparked the development of a new type of software called Content Management Systems (CMS). The mid-to-late nineties saw many CMS products being released, all proprietary and closed source. With CMS, you can manage content across multiple online marketing channels to generate leads and acquire customers. In addition to improving content planning, it enhances communication and collaboration and provides additional security. It requires little programming knowledge, is simple to use, and is cost-effective.

A CMS can also help you manage content for mobile applications and Internet of Things (IoT) devices.

Website: CMSs help companies build and manage their websites as a marketing communication channel. Websites can also facilitate transactions based on the industry. Content can also be delivered via mobile applications like CMS websites. The mobile app uses a REST API (Application Programming Interface) to request and retrieve content from the CMS.

Corporate Intranet: Enterprise intranets have evolved from information repositories to communication and collaboration platforms that help improve employee engagement. With the rise of remote work, companies rely on CMS to manage their private company networks. CMS enables employees to connect, collaborate, learn, and access information in a single location.

Extranet: Using content management solutions by enterprises with a large ecosystem of partners and vendors is common. The permissions on an extranet should be set up appropriately to ensure that only authorized users can access the content. An organization should be able to define the roles and access levels of users, track their activities, and revoke access to content if necessary to accomplish this. This is why content management solutions are integral to the development of extranets.

Microsite: This type of website has an individual URL distinct from the company website. It is an information-intensive site that promotes a specific product, event, or campaign. Typically, microsites target specific audiences and are geared toward a single product or campaign. They are designed to be engaging and interactive and typically contain much information about the topic. It allows brands to create an effective marketing experience for their target audiences. A single CMS instance can help you create multiple microsites.

Human Resources (HR) portal: HR portal services include time off requests, enrollment in benefits, and more. An enterprise can create an extensible application with a CMS that integrates with third-party applications and enterprise systems. As a result, employees can access the HR portal from any device with a unified experience. In addition to ensuring their HR portal is secure, compliant, and up-to-date with the latest technologies, enterprises can also leverage a CMS.