Live Streaming and CDN-Why They are Important?

Media Entertainment Tech Outlook | Monday, May 17, 2021

Content delivery networks are essential for maintaining the quality of broadcast when media and entertainment firms are streaming bulky video files.

FREMONT, CA: Video streaming is skyrocketing, causing massive growth in the content delivery network market. By 2022, 72 percent of internet traffic will cross CDNs, according to reports. When delivering low-latency video streams worldwide, media and entertainment firms need more than just a single server. They need a CDN sprawling the globe. Here is a deep look at an investment that professional broadcasters make to ensure an exciting viewer experience: CDNs for live streaming.

CDNs are essential for delivering high-quality streams and ensuring a positive user experience, and firms are likely wondering why this technology, in particular, is so important. The significance of CDNs is rooted in the fact that live streaming is a bandwidth-intensive, demanding operation. Video files can overload slow internet connections. When it comes to managing the quality of a video, a good camera and online video platform simply won’t do it. Recent research reported that 63 percent of live stream viewers cited buffering problems as the most vital issue they experience. That number was a scale from the previous year.

Using a live streaming CDN assists reduce issues. It sends the video to the servers rather than to the viewers. From there, the servers distribute it respectively.  This extra step in the process assists in cutting out the lagging and buffering that comes with transmitting bulky media files. A vital element of a good CDN for live streaming is the massive number of servers. The size of the server network can be utilized as a proxy for scalability and overall speed. The more servers in a network, the more bandwidth it can manage.

The live streaming CDN should have global distribution of servers. These should be focused on the geographic region which contains the major target audience. For many broadcasters, their audience is global. If firms are streaming this sort of more general content, they must use a CDN with a broad global distribution of CDN servers.

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