Marketing Strategies for Companies Using Online Video Streaming Services

A successful content marketing strategy exposes brands worldwide and grows businesses.

FREMONT, CA: The advertising industry is undergoing a major transformation. New and innovative advertising techniques are replacing old-fashioned methods. Ads are becoming smarter and more creative, which is a good thing.

Future digital advertising techniques will include live-streaming ads, for example. Traditional TV campaigns can only reach a smaller audience than live-streaming ads can and cannot be targeted as easily.

The new frontier for advertising is streaming platforms. With them, brands can interactively deliver their message, ensuring more engagement with their audience.

Brands can reach consumers through streaming platforms in many ways, such as live streams and videos that have already been made. Advertising on these platforms allows advertisers to create content tailored to their target demographic and deliver it in an environment where they have full control over what is said. Nike, for example, had full control over an ad they streamed on Twitter during the 2018 World Cup, which saved them the money they would have spent on TV networks that would charge them up to $2 million per 30 seconds.

Over-the-top (OTT) streaming lets audiences watch videos online without signing up for cable or satellite. The advantages of OTT streaming over TV subscriptions are that they are often cheaper, more flexible, and offer more options.

Streaming is the new marketing weapon. A growing number of companies are using live streaming as a marketing technique. Social media's power lies in its ability to connect with audiences on a personal level, and it can be used in many different ways.

Live streaming is a popular marketing tool, but Facebook Live is the most popular. Utilizing Facebook Live offers numerous benefits, such as instant audience feedback, exclusive content, and the ability to interact with people in real-time.

Facebook Live can be a powerful tool for marketing, but businesses have to determine how much time they want to dedicate to it and what kind of content they want to produce. Creating Facebook Live streams twice a day for an hour might benefit businesses so that people who missed the live stream can catch up on the previous day's highlights.

eMarketer forecasts 163.4 million live video viewers in the US by 2023.

How people consume content will continue to be affected by the future of smart technology advertising and how it affects society. Advertisers can use live-streaming ads in their TV campaigns, making the experience for potential customers more personal. This affects society because it makes people less likely to trust the media and ads, a change from traditional marketing.