Media and Entertainment CIOs Embracing Newer Business Approaches, Catering to Rising Digital Demands

To tackle the increasing challenges in the digital world, leaders, and decision-makers in the media and entertainment industry widely look for a new business model with innovative solutions.  

FREMONT, CA: In this age of video streaming, customers are presented with numerous options to access their favorite shows anywhere at any time. The facility raises the competitive level and a change in the business model instantly, initiating new trends in the industry. The digital transformation across several industries comes with several challenges, which delivers a digital mix with the traditional mediums and formulae. The change raises new expectations for customer experiences with rapid business growth. Technology covers the industry from creating and developing entertainment content to the ways of distributing while extending the performance analysis and the possibility of an increase in demand. Offering advantages of new business model, technology allows the media and entertainment to explore the new landscape from next-generation entertainment.  

• Multi-Channel Service Delivery

The faster-growing internet has created an entirely new virtual world altogether, and the platforms promoting the virtual individuality are mostly social media. The rise of these platforms in the smartphones and tablets, with round-the-clock availability of the internet, create opportunities for the entertainment providers with new distribution strategies. The multi-channel offerings have also brought in a variety of digital products and services through media, majorly influencing the data packages and selling processes. Transforming the traditional distribution protocol, the modernized distribution model not only offers numerous channels but also extends the audience reach and coverage regardless of their regions, demographics, preferences, and lifestyle. With the growing number of viewership, the media and entertainment providers are putting effort for the constant multi-platform experience to provide a high level of engagement and satisfaction.

• Adaption, Ways and Accessibilities

Digitalization has rapidly powered the expansion of new business models and initiated a well-established ecosystem across the industry. Today, the media and entertainment providers offer choices, convenience, and values with personalized and customized experiences. Implementing different technical supports optimize the entertainment available on-demand and a cross-platform basis, while limiting the advertisements with strongly protected data.  Today, the industry faces lots of pressure to increase and maintain their subscribers with a thin margin for cost escalation. Smart applications and platforms to manage the digital operations leverage the relevant organization with modern marketing strategies and short-to-long term efficiencies. Latest video platforms avail facilities from live TV to time-shifts and connected TV with the flexibility of functioning regardless of TV, desktop, and mobile.

• Secure and Customer-Centric Delivery                                                                     

The new approach of creative distribution has dynamically affected the customer demands for entertainment, creating a customer-centric business model. With the numerous options to access entertainment, customers tend to switch instantly from different entertainment platforms. The new business model well recognizes the customer expectations and continuously chases the trends to increase the loyalty of existing customer as well as the new ones. With high-tech analysis advantages, the model provides customer-centric opportunities to the providers. Different technology creates a risk-based approach with the massive content generation. The modern marketing strategies with integrated innovations identify and prioritize the asset management of the organization while improving the process to plan, protect, detect, and respond the cyber threats. It perfectly balances the supply and demand through the increasing embrace of data and automation.

From linear to digital, the media and entertainment industry business model moves beyond the stages of simple planning and selling. The present market's high-tech scenario demands a broad collaboration of innovations with business strategies to remodel the buying end as well as that of the selling. The competitive market regularly pushes the business leaders to choose and make intelligent operational decisions resulting in dynamic industrial potentials and benefits.