Media & Entertainment: In the Vanguard of Digital Transformation

As the digital transformation of the media and entertainment industry marks tremendous power in the consumer’s hands, firms are looking for scalable solutions to enhance user experience.

 FREMONT, CA: The media and entertainment industry has modernized over the last few decades. With technology advancements, the evolution of the media and entertainment industry has been commendable. New technology has as well-revolutionized the way people connect and communicate. Streaming companies are being more successful by using Machine Learning (ML) and Artificial Intelligence (AI) to hyper segmented audiences. These new advanced technologies have radically changed the way people consume content and profoundly altering how the industry and artists cater to the needs of media enthusiasts.

 • Multichannel Approach

 Consumers use more than one mode of entertainment now. People no longer depend on TV for entertainment as the culture of using smartphones and social media dominates. A multichannel platform is required for the audiences to feel engaged and gain satisfaction. According to a survey, people watch clips and user-generated content on their smartphones and movies on their TV’s and laptops. In this light, media companies are taking advantage of the situation by urging viewers to share using hashtags and branded content to gain an even greater reach. Brands have acknowledged the power of multimedia channels to keep their viewers engaged. The trend is consistently growing over each year with customers gaining a more satisfactory experience. 

 • Creative AI Developments

 Every industry has benefitted from the invasion of AI and automation. The media and all its sub-verticals are seeing a resurgence in growth; thanks to valuable insights and solutions enabled by AI and automation. Companies are already using AI to create valid movie plot points based on box office performance. From Language processing to deep learning and speech recognition, there is no end to the extent AI is impacting the creative method in media and entertainment. AI is modifying the media and entertainment space and is increasingly playing a significant role in enhancing efficiencies and contributing to growth therein.

 • Content Curation             

 With ever-changing algorithms and increased competition that reward brands get a ton of engagement. The ability to feed the audience with content is more relevant than ever now. Coming up with innovative content to share on social media consistently demands creativity, funds, and a moderate amount of time. Many online video streaming providers have been using curated content effectively for a long time. They even suggest the kind of shows users should watch based on previous data. These kinds of analytics can create instant audiences for new shows and products.

 • Virtual and Mixed Reality

 A new experience has pushed its way onto the immersive spectrum in the last few years, which is the Mixed Reality (MR). Two forms of entertainment experiences for MR are emerging. The first involves content producers partnering with manufacturers to create holographic experiences for high-end MR headsets and the yet-to-be-released spatial computing headset. Virtual Reality (VR) is the fastest-growing media and entertainment technology, fetching higher revenue over the years. The success of VR and MR is starting to make its way into media and entertainment.

 The media and entertainment industry is in the midst of a revolution, and a fundamental shift of power is affecting virtually every media organization. Several waves of digitalization have already transformed the media industry. To prosper, media businesses will have to keep technology at the core of what they do, helping them create compelling content and reach new audiences. The industry is at the cusp of accelerated transformation with digital media taking center stage across all sub-sectors.

Check Out This: Top Medical Billing And Coding Companies