Methods Used By DRM Tools To Protect Copyrighted Materials

Media Entertainment Tech Outlook | Sunday, March 27, 2022

The use of access control technologies to protect, control, and manage access to copyrighted material is known as digital rights management (DRM). This strategy entails using technologies that restrict the copying and use of copyrighted works and proprietary software.

FREMONT, CA: With the spread of digital content via peer-to-peer file sharing, torrent sites, and online piracy, DRM is becoming increasingly important. It assists entertainment, and media companies and authors protect themselves from cyber security challenges that all organizations face, such as protecting customer data, ensuring and demonstrating compliance, improving operational efficiency, and avoiding downtime.

Organizations can control access to any copyrighted material using digital asset management platforms. They accomplish this in a variety of ways, including:

Digital Watermarks: These are steganographically embedded digital within audio or video data during production or distribution. They can be used to track the copyright holder, the distribution chain, or the purchaser of the music. They are not standalone DRM mechanisms but rather part of a system for copyright enforcement, such as assisting in providing prosecution evidence for legal purposes rather than direct technological restriction.

Metadata: Metadata is information about digital assets that allows copyright and licensing information to be captured and monitored. This is critical for tracking licensing information for stock audio files, photos, and videos to prevent unauthorized use.

License Agreements: Organizations enforce end-user license agreements by requiring users to read and agree to them (EULA).

Embed Codes: Content owners can also use embed codes to control where and how their media is published online.

DRM allows musicians, authors, filmmakers, programmers, and other content creators to specify and control what their content can and cannot do. DRM also will enable them to protect their copyrighted material, their creative and financial investment in their work, and prevent their media from being stolen or illegally shared. They can, for example, prevent users from accessing specific assets to avoid any legal issues that may arise from unauthorized use. DRM is critical for copyright and intellectual property protection.