New Advanced TV Solution for Connected Audiences

Bringing a new level of insights into the TV landscape, the new advanced TV solution is helping businesses enhance visibility and control across every customer-interaction channel.   

FREMONT, CA: The technology and media company behind App Science®, Sabio, has released App Science® TV. The new platform is the company's advanced TV solution, bringing a new level of insights to the TV landscape. The company clearly understands that apps are the epicenter of the digital landscape. Modern connected customers use such apps on their mobile phones and also to access connected TV content. Sabio provides the expertise and solutions that businesses need to respond to the ever-changing needs of your customers. With the company's analytics and insight, it helps companies in enhancing visibility, responsiveness, and control across every customer-interaction channel.    

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Sabio applies its mobile expertise to the connected household by matching device IDs to the household level via App Science®, along with its holistic approach to build custom audiences through app intelligence, applied to CTV. Sabio's proprietary App Science® platform analyzes the app ecosystem, locations, and other consumer behaviors from over 300MM mobile devices. This analysis helps the company gain in-depth insight into an individual's interests, affinities, and life stage. App Science® TV is an enriching opportunity for brands to utilize the power of data for serving highly-targeted ad units on TV and mobile formats, enhancing campaign performance and ROI.

Sabio is a media and technology organization behind App Science®, a proprietary ML platform, pairing observations of consumer behavior to corresponding data to inform marketing decisions. The company is fueled by mobile data and predictive artificial intelligence, enabling App Science® to offer marketers a competitive edge by swiftly and accurately identifying potential customers across their life stages and need states. Sabio's innovative approach to integrating device location, mobile data, and consumer behaviors provide brands with more efficient targeting and greater prediction accuracy.